NEW YORK (TheStreet) -- While most of those looking at Google's (GOOG) mobile challenges focused on Samsung and Amazon.com (AMZN), which are forking Google's Android operating system to siphon revenue from the Web site, a greater threat was rising from Facebook (FB).
Facebook Home hijacks Google's Android, despite the happy talk from CEO Mark Zuckerberg about how open Google is. Facebook Home does this by putting a Facebook news stream on the lock screen, running it as soon as you turn on the phone. The happy talk hid the device maker who would never allow such a thing, and who must not be named. (Apple (AAPL))
It's not a Facebook operating system, and it's not a fork of Android. It's a family of apps that hijacks any Android phone and makes it Facebook-centric.
Coverfeeds controls the lock screen with your Facebook feed. There's a Chatheads app to make text messaging easier. And there's an AppLauncher to let you create a subset of apps that launch within a separate screen.If you really like Facebook, you'll really like Home. You might even want to run off to your local AT&T store and buy an HTC First phone, right now, for just $99.99 (with a service contract) available in a week. Or you can download the software from Google Play. If you already have Facebook's Android app, you'll be invited to upgrade soon. A report on mobile-phone use from market researcher Flurry Analytics shows that apps, not browsers, are how mobile users access the Internet, and that Facebook is becoming a dominant app. Apps get 80% of mobile online use, the study said, while browsers get only 20%. Facebook's app gets 18% of total online use, and games get another 32%. Savvy readers will note that Facebook is increasingly a games network. Concludes Flurry CEO Simon Khalaf: "Facebook has become the most adopted browser in terms of consumer time spent." So while Google gets more than half the mobile ad spend, according to eMarketer figures, Facebook is catching up fast, and could bring in $964 million this year alone.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV