This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Facebook Makes a Bonehead Move With Home

Stocks in this article: FB GOOG

NEW YORK ( TheStreet) -- Here's the deal on the big Facebook (FB) news:

It's not a smartphone. It's not an operating system. It's called Home, a new Facebook platform built on top of Google's (GOOG) Android OS. It will come pre-installed as part of several forthcoming devices from HTC and Samsung. Everybody else -- with an Android device -- can download the new it's not an app, it's YOUR LIFE app from the Google Play store or, if you already have the Facebook app downloaded, just wait for a prompt to grab Home when it's released.

This is a bonehead move by Mark Zuckerberg.

As much as I consider Facebook the real deal -- a mobile advertising powerhouse for years to come -- Home will have a net impact of ZERO or, quite possibly, something less than that.

Mark Zuckerberg should know this!

We live in an era where consumers of content have unprecedented control over what they consume. The how, the where, the why -- it's all in our hands. And I reckon we really like that.

We have these devices -- smartphones, tablets, computers, television screens -- that start as somewhat of a blank slate. We routinely accept not-so-subtle suggestions on what to consume, but, beyond that, part of the beauty of the times is this element of control. You build your experience from the ground up.

This move effectively wrestles control from the user in what appears to be a not-so-kind and gentle way.

"Everybody" uses Facebook. But, it's a bit like we're all friends with benefits with Facebook. We want it around. We can't get enough of it, but don't necessarily want it to spend the night, move clothing into our closets or leave a toothbrush hanging from our medicine cabinets.

By making it look like he's shoving Facebook down people's throats, Zuckerberg accentuates much of what many people perceive as negative about the already-ubiquitous social network.

It's intrusive. It invades privacy. It's trying to sell you stuff via more ads. It's overstepping its bounds.

Zuckerberg told the crowd at today's event that Facebook thinks you will not need to use its app anymore if you install Home. That floored me. I think he's out of touch. Getting ahead of himself. Thinking too much of his creation.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs