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BOLDFACE Group Closes $1.13 Million Financing And Expands Its Board Of Directors

Mr. Pat Collins, 38, has been with JH Partners since 2002 and is currently a partner with the firm. Mr. Collins is responsible for originating, executing and monitoring private equity investments. Mr. Collins works in all consumer sectors, but has a particular expertise and focus in emerging markets, beauty and direct marketing. He also plays a key role in managing partner company financings and is the primary point of contact for lenders. Mr. Collins' operating experience primarily consists of working with management teams to effect key strategic initiatives and operational improvements. Mr. Collins currently serves on the board of Neutral Duty Free Shops. He is also actively engaged with AmeriMark, RLJ Entertainment, Bell Automotive and Studio Moderna and was previously involved with Jurlique, Bare Escentuals, Country Home Products and Walter Drake. Prior to joining JH Partners, Mr. Collins worked at Behrman Capital, a private equity firm with $1.8 billion under management. Prior to Behrman Capital, Mr. Collins was an investment banker at Merrill Lynch & Co., Inc. in New York. Mr. Collins received an MBA from Harvard Business School and a BA from Yale University, where he was elected to Phi Beta Kappa.

For more detailed information on this financing, see the Company's Current Report on Form 8-K, which has been filed with the United States Securities and Exchange Commission on April 3, 2013.  This press release does not constitute an offer to sell or the solicitation of an offer to buy any security and shall not constitute an offer, solicitation or sale in any jurisdiction in which such offer, solicitation or sale would be unlawful.

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by beauty industry veterans. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's Current Reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

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