April 4, 2013
BE OPEN brings a sensory feast to
DESIGN WEEK 2013
BE OPEN Installation: House of the Senses by
, part of INTERNI's HYBRID ARCHITECTURE & DESIGN project Video installation by Studio Azzurro Università Statale di
, Cortile della Farmacia 8-21 April
Tumb, interactive experience by Sfelab Winners of the BE OPEN Competition for Young Talents in Interactive Design Università Statale di
, Cortile della Farmacia 8-21 April BE OPEN Talk: Senses and Tastes, moderated by
, Michelangelo Pistoletto,
Università Statale di
, Aula di Rappresentanza 9 April 14.30 - 16.30 BE OPEN Food Theatre Food experience by Massimiliano Alajmo and I'm a Kombo Installation by
Furniture by Moroso, textiles by Kvadrat Moroso Showroom 9 April 17.00 - 18.30
BE OPEN'S journey continues in
at Fuorisalone 2013. After the launch at last year's Milan Design Week, BE OPEN returns this year at Università Statale as co-producer of INTERNI magazine's Hybrid Architecture & Design exhibition, from 8-21 April, with an installation by
in the University's Cortile della Farmacia, the BE OPEN Talk, a panel discussion moderated by
on the sensory future and the BE OPEN Food Theatre at the Moroso showroom, a unique food experience.
These events are a part of an extensive programme to research design for the five senses through innovative projects that reach out to the sixth sense, or intuition.
"This is BE OPEN's second year at
international Design Week, underlining its commitment to becoming a bridge between the great minds of our time - philosophers, sociologists, designers, architects, artists, publishers, writers, businessmen and opinion leaders- and the promising new minds of the next generation." (
, Founder of BE OPEN)
BE OPEN's House of the Senses, an architectural installation by leading architect and designer
, will be juxtaposed with
Tumb, a series of interactive design works by multidisciplinary practice Sfelab-the winners of the BE OPEN Competition for Young Talents in Interactive Design.
The House of the Senses is a contemplative pavilion located in the center of Cortile Farmacia and integrated with the existing geometry of the formal garden. The three walls of the pavilion are screens for moving images created by Studio Azzurro. Visitors will be drawn by the pulse of films streamed onto the pavilion and by Sfelab's interactive performances in the surrounding colonnade.