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TheStreet Open House

Taste, Touch, Sight, Sound And Smell

LONDON, April 4, 2013 /PRNewswire/ --

BE OPEN brings a sensory feast to MILAN DESIGN WEEK 2013

BE OPEN Installation: House of the Senses by Christophe Pillet, part of INTERNI's HYBRID ARCHITECTURE & DESIGN project Video installation by Studio Azzurro Università Statale di Milano, Cortile della Farmacia 8-21 April Zang Tumb Tumb, interactive experience by Sfelab Winners of the BE OPEN Competition for Young Talents in Interactive Design Università Statale di Milano, Cortile della Farmacia 8-21 April BE OPEN Talk: Senses and Tastes, moderated by Philippe Daverio Participants: Aldo Cibic, Davide Oldani, Christophe Pillet, Michelangelo Pistoletto, John Thackara Università Statale di Milano, Aula di Rappresentanza 9 April 14.30 - 16.30 BE OPEN Food Theatre Food experience by Massimiliano Alajmo and I'm a Kombo Installation by Patricia Urquiola Furniture by Moroso, textiles by Kvadrat Moroso Showroom 9 April 17.00 - 18.30

BE OPEN'S journey continues in Milan at Fuorisalone 2013.  After the launch at last year's Milan Design Week, BE OPEN returns this year at Università Statale as co-producer of INTERNI magazine's Hybrid Architecture & Design exhibition, from 8-21 April, with an installation by Christophe Pillet in the University's Cortile della Farmacia, the BE OPEN Talk, a panel discussion moderated by Philippe Daverio on the sensory future and the BE OPEN Food Theatre at the Moroso showroom, a unique food experience.

These events are a part of an extensive programme to research design for the five senses through innovative projects that reach out to the sixth sense, or intuition.

"This is BE OPEN's second year at Milan's international Design Week, underlining its commitment to becoming a bridge between the great minds of our time - philosophers, sociologists, designers, architects, artists, publishers, writers, businessmen and opinion leaders- and the promising new minds of the next generation." ( Elena Baturina, Founder of BE OPEN)

BE OPEN's House of the Senses, an architectural installation by leading architect and designer Christophe Pillet, will be juxtaposed with Zang Tumb Tumb, a series of interactive design works by multidisciplinary practice Sfelab-the winners of the BE OPEN Competition for Young Talents in Interactive Design.

The House of the Senses is a contemplative pavilion located in the center of Cortile Farmacia and integrated with the existing geometry of the formal garden. The three walls of the pavilion are screens for moving images created by Studio Azzurro. Visitors will be drawn by the pulse of films streamed onto the pavilion and by Sfelab's interactive performances in the surrounding colonnade.

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