April 4, 2013
/PRNewswire/ -- In conjunction with the Whole Foods Market initiative to require mandatory GMO labeling on all products by 2018,
—the #1 ranked weight management bar in the natural channel (according to SPINS research)—announced today its thinkThin Crunch line is now using 100% non-GMO ingredients. A partner with the natural grocery pioneer for over a decade, thinkThin has pledged full support of Whole Foods Market's commitment to GMO transparency, showcasing that with the right guidance and effective partnerships, certification is achievable.
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"As a society we are more conscious of the food we eat and where it comes from. Becoming non-GMO is our social responsibility and the natural food industry is the leader in this. Partnering with Whole Foods Market on its non-GMO initiative, we were able to succeed with Crunch," said Lizanne Falsetto, CEO and founder, thinkThin LLC®. "The next hurdle for the industry is to tackle other challenging ingredients in this tough nutrition bar category. It's powerful that Whole Foods Market is linking the collective effort non-GMO requires from not just manufacturers and distributors but with the farmers. thinkThin will continue to play our part."
At last month's Natural Products Expo West, the nation's largest natural food show, Whole Foods Market senior global grocery coordinator
sat down with Falsetto and thinkThin ambassador and CEO of
, to discuss the cause.
"With everything we do with our suppliers it's all about the win/win partnership," said
. "It's never easy because it means you have to negotiate and develop trust and work to achieve goals together. But if we all get on the same path to achieving the goal of non-GMO—knowing where our food comes from, what it's made from, how it's made and who it's made by—we can make great strides."
thinkThin Crunch is currently available to consumers in 8 flavors including Blueberry & Mixed Nuts, Cherry & Mixed Nuts, Cranberry Apple & Mixed Nuts, Caramel Chocolate Dipped Mixed Nuts, Chocolate Dipped Mixed Nuts, Mixed Nuts, White Chocolate Dipped Mixed Nuts and Coconut Chocolate Dipped Mixed Nuts.