April 4, 2013
Choice Hotels International
, Inc. (NYSE: CHH), one of the world's largest hotel companies, is completing its move to its new global headquarters at 1 Choice Hotels Circle in
at Rockville Town Square. The company's more than 400 headquarter employees will begin work here on
April 8, 2013
This move is just 13 miles from the Choice Hotels current headquarters in
Silver Spring, Maryland
. However, it represents a sea of change for the lodging giant which franchises hotel brands that have become household names around the world, including
as well as newer upscale brands
Ascend Hotel Collection
. That change is reflected in the new workplace which offers a layout designed to encourage collaboration and creativity. Open work areas, high technology and connectivity, and several non-conventional meeting spaces were conceived on the fact that great ideas come from everywhere, not just behind a desk or around a table.
"It's a whole new Choice Hotels," said
Stephen P. Joyce
, president and CEO of Choice Hotels International. "This move is physical -- as we will be in a state-of-the-art facility that serves our associates and franchisees in ways we've never dreamed of -- but it is also symbolic of our company's evolution across the board. We're making bold moves: from refreshing our well-known hotel brands -- like Comfort Inn and
, our expansion into upscale hotel properties with Ascend Hotel Collection and Cambria Suites -- for which we are currently breaking ground in key urban markets including next door to our new offices, to the creation of our recently announced new business division, SkyTouch Technology."
Upon entering the headquarters, which will occupy six floors of the building, guests and associates will immediately recognize they are at a global hospitality company. Consoles in the reception area were designed in keeping with hotel check-in desks and an international welcome wall features iconic images that capture the character of the locations of Choice Hotels properties around the world. Meeting and gathering spaces throughout incorporate the latest hotel brand design schemes such as fabrics, seating, stonework, warm woods and polished metals. Guests and franchisees will also have use of a business center enabling them to work remotely and even print boarding passes.