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IFSEC Global Expands US Editorial Team With The Addition Of Hailey McKeefry

LONDON, April 4, 2013 /PRNewswire/ --, launched in January 2013 by UBM, has today announced the appointment of Hailey McKeefry as the community's US correspondent.

McKeefry has spent more than 23 years writing about technology and business for many of the industry's top business-to-business publications and websites including Information Week, CRN, eWeek, Channel Insider, Channel Pro, Redmond Channel Partner, Home Office Computing, and TechTarget. McKeefry, based in Silicon Valley, will work hand-in-hand with IFSEC Global Content and Community Manager Robert Ratcliff to expand North American coverage in the fire and security technology industries.

"I am delighted to welcome Hailey as our new US correspondent. As former editor of Point2Security, Hailey brings with her a wealth of industry contacts and over 23 years of experience in high-technology journalism," says Ratcliff. "Since launching IFSEC Global, a high percentage of our traffic has been coming from North America. Hailey's appointment is an opportunity to further increase our engagement with this important market and really shows how IFSEC Global is a truly worldwide community."

IFSEC Global is also launching its first live digital audio show, titled "Seriously Smart Buildings," on April 17th at 9:00 a.m. ET. The show will include speakers from Cortech Developments and Birmingham City University and will explore some of the capabilities for today's and tomorrow's intelligent buildings. The digital audio show is free to attend. For more information visit: is published by UBM Live and UBM DeusM, the integrated marketing services arm of UBM, which has launched more than 45 online communities for B2B audiences in the past two years.

For further information please contact: Robert Ratcliff, IFSEC Global,

About IFSEC GlobalIFSEC Global is new online community for the Security and Fire industries, built on 40 years of successful growth of IFSEC and FIREX live events, which now span the globe. IFSEC Global brings together the security buying chain, providing year-round interaction, networking, and learning.

About UBM LiveUBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands, and expand their markets. Its premier brands such as TFM&A, Internet World, IFSEC, Big Data Republic, ICMI, CPhI, and many others, UBM Live exhibitions, conferences, awards programs, publications, websites, and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

About UBM DeusMUBM DeusM ( is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than forty-five successful sites and online communities over the last 2 years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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