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GET. BEYONCÿ. NOW. - Pepsi Unveils Visionary New Global Campaign That 'Shatters' Illusion And Features New Beyoncé Song "Grown Woman"

Notes to editors:

Broadcast quality video is available for download by accredited journalists at http://cnw.pathfireondemand.com/viewpackage.action?packageid=700.

Credits

TVC title: Mirrors

Production company: Framestore- special effects; Cut and Run - editing

Director: Jake Nava. He has collaborated with Beyoncé on a number of projects, including directing Crazy In Love.

Advertising agency: 180 LA

Location of shoot: Newark, New Jersey, USA



About PepsiCo:

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com

Beyoncé.com

Beyoncé's personal site, in her own word and through her own eyes.

The one true voice online for Beyoncé.

SOURCE PEPSICO CANADA

Video with caption: "Video: Beyonce - Mirrors TVC B-Roll Footage". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130404_C2543_VIDEO_EN_25219.mp4&posterurl=http://photos.newswire.ca/images/20130404_C2543_PHOTO_EN_25219.jpg&clientName=PEPSICO%20CANADA&caption=Video%3A%20Beyonce%20%2D%20Mirrors%20TVC%20B%2DRoll%20Footage&title=PEPSICO%20CANADA%20%2D%20GET%2E%20BEYONC%26%23201%3B%2E%20NOW%2E%20%20%2D%20Pepsi%20Unveils%20Visionary%20New%20Global%20Campaign%20that%20%27Shatters%27%20Illusion%20and%20Features%20New%20Beyonc%26%23233%3B%20Song%20%26quot%3BGrown%20Woman%26quot%3B&headline=GET%2E%20BEYONC%26%23201%3B%2E%20NOW%2E%20%20%2D%20Pepsi%20Unveils%20Visionary%20New%20Global%20Campaign%20that%20%27Shatters%27%20Illusion%20and%20Features%20New%20Beyonc%26%23233%3B%20Song%20%26quot%3BGrown%20Woman%26quot%3B

Image with caption: "GET. BEYONCÉ. NOW. (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20130404_C2543_PHOTO_EN_25181.jpg

Image with caption: "GET. BEYONCÉ. NOW. (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20130404_C2543_PHOTO_EN_25182.jpg

Image with caption: "GET. BEYONCÉ. NOW. (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20130404_C2543_PHOTO_EN_25183.jpg

PDF available at: http://stream1.newswire.ca/media/2013/04/04/20130404_C2543_DOC_EN_25186.pdf

PDF available at: http://stream1.newswire.ca/media/2013/04/04/20130404_C2543_DOC_EN_25187.pdf

PDF available at: http://stream1.newswire.ca/media/2013/04/04/20130404_C2543_DOC_EN_25188.pdf

PDF available at: http://stream1.newswire.ca/media/2013/04/04/20130404_C2543_DOC_EN_25189.pdf

PDF available at: http://stream1.newswire.ca/media/2013/04/04/20130404_C2543_DOC_EN_25190.pdf

PDF available at: http://stream1.newswire.ca/media/2013/04/04/20130404_C2543_DOC_EN_25191.pdf

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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