ARMONK, N.Y., April 4, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it will be extending its industry leadership with the opening of a European-based IBM SmartCloud for Social Business Data Center. The move aims to help business leaders, such as chief information officers (CIO), chief marketing officers (CMO), and chief human resource officers (CHRO), begin their organization's transformation with the adoption of social business technology.
Based in Germany and serving the needs of customers in Europe, the Middle East and Africa (EMEA), the new facility will help businesses follow the lead of customers such as Arnold Clark, Codorniu, Shanks, Centrax TCL and Development Alternatives Inc (DAI) who are using cloud-based social business offerings to build the 21st Century workforces that can more efficiently share knowledge to spark innovation and deliver their customers flawless experiences.
In recent months, IBM was cited as a leader in The Forrester Wave™: Cloud Strategies of Online Collaboration Software Vendors, Q3 2012*. In a separate report, Forrester states that "the market for social enterprise apps and related services will grow at a compound annual growth rate of 61% to become a $6.4 billion market in 2016"**. Taking these figures into account, it is clear that IBM SmartCloud for Social Business is poised for continued strong growthWith its new European Data Center IBM will help meet each customer's unique deployment needs through flexible delivery models including either public or private cloud or a mix of cloud and on premises. Once live, companies can tap into IBM's integrated and powerful social experience that includes one-click access to tools such as online meetings, email, calendaring, instant messaging and more. In an effort to further empower customers, IBM also lets businesses invite external partners, clients, suppliers and more to take part in these interactions, all while meeting legal and regulatory requirements for data privacy.
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