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April 4, 2013 /PRNewswire-USNewswire/ --
Urban Pace, the premier
new home sales and marketing company for urban developers in
Washington, today announced record-breaking sales prices on two just-completed developments. Lock & Electric on 14th Street NW sold out prior to completion at square foot prices of more than
$660, with prices ranging from the
$600's to the upper
$800's. Old Bacon Street Condominiums in Columbia Heights sold at prices in the upper
$600's – representing the very top tier in this sub market.
Both condominium developments were the work of
CASRiegler, a DC company that has made its reputation by creating one-of-a-kind living spaces. "CASRiegler's approach in design and development is to offer the buyer the chance to purchase a 'custom' home – choosing their finishes and design elements -- at a retail price," said
Lynn Hackney, President of Urban Pace. "This has allowed them to sell larger and more expensive homes than average in these sub markets." At both Lock & Electric and Old Bacon, CASRiegler incorporated large private outdoor spaces and soaring ceiling heights, characteristics that have become the hallmark of their work.
Snead Construction was the general contracting partner on both projects.
"Rather than using traditional marketing techniques such as paid advertising and MLS listings, these two projects were marketed exclusively to the internal VIP lists we developed for each, as well as to our 'friends of the firm' list," said
Seth Potack, Executive Vice President of Urban Pace. Urban Pace develops and maintains proprietary email marketing lists as one of its value-added services for developers.
About Urban Pace: Urban Pace, LLC is a privately owned company that has been in the business of selling and marketing urban real estate for more than 12 years. The Urban Pace portfolio of properties exceeds 3.0MM square feet of urban condominiums and townhomes in the urban
Washington, DC market area. For more information, please visit
www.urbanpace.com or call (202) 296-1203. Follow Urban Pace on
SOURCE Urban Pace