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Frost & Sullivan: Vehicle Owners In North America Prefer Technologies That Enhance Driving Experience

MOUNTAIN VIEW, Calif., April 4, 2013 /PRNewswire/ -- Federal laws pertaining to the automotive industry in North America have a two-pronged goal - to ensure the safety of passengers and to save the environment. This has encouraged automotive original equipment manufacturers (OEMs) to focus on developing life-saving and green technologies throughout the next decade and beyond. While some technologies are no longer new to the market, there are some that are likely to become standard fitments in vehicles due to legislative requirements.

New analysis from Frost & Sullivan (, Strategic Analysis of Vehicle Technologies Evolution Roadmap and Penetration Analysis in North America , finds that major OEMs in North America are moving toward technologies that aid in meeting the carbon emission norms, while providing value for money. However, consumer willingness to invest in such technologies and regulations mandating their use will define their new revenue potential. This study covers various technologies in the domains of powertrain, including electric vehicles, chassis, safety, telematics and infotainment.

If you are interested in more information on this research, please send an email to Jeannette Garcia, Corporate Communications, at, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.

"Apart from fuel-efficient and safety technologies, certain effort-saving functionalities are also likely to grow in popularity over the next decade," said Frost & Sullivan Automotive Industry Research Analyst Prana Tharthiharan Natarajan. "One such technology is electric power steering, while other technologies, such as electronic stability control, will also find high uptake due to their ability to enhance driving safety in adverse conditions."

The automotive industry is looking to offer advanced technologies that reduce fuel consumption and crash-inflicted injuries, while simultaneously enhancing the driving experience in terms of accessibility and connectivity. The availability of internet in cars is crucial for a viable business model based on content and apps delivered to cars. It ensures high throughput, low latency, and lower costs.

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