This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

iTV Can Rescue Apple From Uncertainty

Stocks in this article: AAPL NFLX

NEW YORK ( TheStreet) -- You have to take all Apple (AAPL)-related rumors, particularly those from Wall Street analysts, with a grain of fine smoked sea salt.

Here's what I do: I cull the vast landscape of Apple hearsay, rip the absolutely asinine ideas and put all of my firepower behind the good ones. Is that an objective process? Probably not.

And, trust me, we're all better off for it. I would bore the living hell out of you (and me) if I tried to play the role of impartial and unbiased observer.


So, in my world, Brian White, an analyst at Topeka Capital Markets, is a bright young man worthy of our affection. I read over his note from Wednesday last night where he predicts:

iTV will be an actual television set, around 60 inches diagonal at a cost between $1,500 and $2,500.

It will come with mini-iTVs that allow you to send video and perform other functions wirelessly throughout your household (just imagine the possibilities).

A device White calls 'iRing' will navigate iTV with the point of a finger.

Apple will integrate its iWatch product with iTV, eliminating the need to carry a smartphone around the house.

So, oh, well, whatever, nevermind. I'm not going to hold White to each of these points. The details don't mean much to me at this juncture. It's the approach Apple decides to take that I'm paying attention to.


It must come through on several counts, but, right now the top two are:

1. As it did with iPad mini, Apple needs to deliver a premium-priced product. It didn't make the elfin iPad out of plastic and charge $199 for it. I knew it wouldn't. I hope rumors about lower-priced, plastic iPhones prove untrue. Along similar lines, I want a $2,000 television product from Apple, not some cheap imitation of what already exists. This might be more important than selling units. Tim Cook needs to show the world he's not turning Apple into a slum retailer.

2. Apple must focus. Don't believe the hype. Apple is a hardware company. It makes beautiful, easy-to-use, relatively expensive hardware. It's not a software company. It's not a content company. It's not your cable provider. It's not hoarding cash to sign multi-billion content deals with Disney (DIS). It's not Netflix (NFLX) for goodness sake. It's Apple.

If Tim Cook launches an expensive, aspirational iTV that takes the user experience of the living room to a whole 'nother level, Apple wins. At the very least, it restores the confidence so many of us -- and certainly big money Wall Streeters -- have lost since Steve Jobs's death ushered in this era of uncertainty.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs