This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

The Digital Skeptic: Disrupting is for Schmucks

NEW YORK (TheStreet) -- Jumpin' Joe Jebaily -- seriously, that's what his business card says -- is as certain as certain can be that, when it comes to manufacturing in the digital age, disrupting is for schmucks.

"I am very happy being the fingertip of GM (GM)," Jebaily told me here in the corner of the lower floor of the New York International Auto Show.

Jebaily's company, the 55-person American Luxury Coach, offers mass-customized upfit manufacturing services, mostly to the truck divisions of General Motors. That's car-industry speak for serious modifications made to cars and trucks after formal production is over -- such things as fancy fenders, tricky trim packages and spiffy interior styling.


The Florence, S.C., firm's niche is to do these mods faster and more efficiently than a single mechanic -- and to a high enough spec that GM trusts Jebaily to cover his work with its full warrantee program.

"GM does 600 trucks a day," he said. "I can do 10. But I log a million miles a year making sure my trucks get sold at prices where the dealer can make a little money to keep the lights on."

Jebaily -- who says he earned his Jumpin' Joe nickname because he never stops moving -- has pioneered a hustling, face-to-face design and sales style that captures almost absurd margins in a car business commoditized by the Web and giants such as Ford (F), Chrysler, Nissan (NSANY) and Toyota (TM).

His secret? Jebaily ingeniously reverse-engineers the role of the manufacturer to include not only design and making of car parts, but also marketing directly to customers and building exactly what they want on-demand. You know: the whole Web, mass-customization, desktop manufacturing song and dance.

But -- and this is a really big "but" -- he does it all without a serious Web presence or disintermediating General Motors or the car dealers, or anybody else in the drum-tight automotive supply chain.


"I don't need to sell a truck here to sell trucks," he explained. "I do not compete with the dealer. I do not compete with the factory. I'm here to see how people react to my trucks, then make a truck I know people want. And I go from there."

Stock quotes in this article: GM 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,514.37 +65.12 0.40%
S&P 500 1,879.55 +7.66 0.41%
NASDAQ 4,161.4580 +39.9120 0.97%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs