This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Digital Skeptic: Disrupting is for Schmucks

NEW YORK ( TheStreet) -- Jumpin' Joe Jebaily -- seriously, that's what his business card says -- is as certain as certain can be that, when it comes to manufacturing in the digital age, disrupting is for schmucks.

"I am very happy being the fingertip of GM (GM - Get Report)," Jebaily told me here in the corner of the lower floor of the New York International Auto Show.

Jebaily's company, the 55-person American Luxury Coach, offers mass-customized upfit manufacturing services, mostly to the truck divisions of General Motors. That's car-industry speak for serious modifications made to cars and trucks after formal production is over -- such things as fancy fenders, tricky trim packages and spiffy interior styling.


The Florence, S.C., firm's niche is to do these mods faster and more efficiently than a single mechanic -- and to a high enough spec that GM trusts Jebaily to cover his work with its full warrantee program.

"GM does 600 trucks a day," he said. "I can do 10. But I log a million miles a year making sure my trucks get sold at prices where the dealer can make a little money to keep the lights on."

Jebaily -- who says he earned his Jumpin' Joe nickname because he never stops moving -- has pioneered a hustling, face-to-face design and sales style that captures almost absurd margins in a car business commoditized by the Web and giants such as Ford (F), Chrysler, Nissan (NSANY) and Toyota (TM).

His secret? Jebaily ingeniously reverse-engineers the role of the manufacturer to include not only design and making of car parts, but also marketing directly to customers and building exactly what they want on-demand. You know: the whole Web, mass-customization, desktop manufacturing song and dance.

But -- and this is a really big "but" -- he does it all without a serious Web presence or disintermediating General Motors or the car dealers, or anybody else in the drum-tight automotive supply chain.


"I don't need to sell a truck here to sell trucks," he explained. "I do not compete with the dealer. I do not compete with the factory. I'm here to see how people react to my trucks, then make a truck I know people want. And I go from there."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
GM $36.21 0.08%
AAPL $129.95 -0.45%
FB $80.45 0.20%
GOOG $539.29 0.99%
TSLA $248.35 -0.44%

Markets

DOW 18,011.94 -28.43 -0.16%
S&P 500 2,109.60 -2.13 -0.10%
NASDAQ 5,076.5240 -6.4050 -0.13%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs