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Today's Featured Consumer Non-Durables Gainer: Under Armour Inc. (UA)

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Under Armour (UA) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 1%. By the end of trading, Under Armour rose $1.63 (3.2%) to $53.25 on average volume. Throughout the day, 2.1 million shares of Under Armour exchanged hands as compared to its average daily volume of 1.8 million shares. The stock ranged in a price between $51.44-$53.62 after having opened the day at $51.70 as compared to the previous trading day's close of $51.62. Other companies within the Consumer Non-Durables industry that increased today were: Tandy Brands Accessories (TBAC), up 8.7%, Fifth & Pacific Companies (FNP), up 7.6%, China Xiniya Fashion (XNY), up 5%, and Oxford Industries (OXM), up 3.6%.

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Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, the Middle East, Africa, Asia, and Latin America. Under Armour has a market cap of $4.25 billion and is part of the consumer goods sector. The company has a P/E ratio of 41.8, above the S&P 500 P/E ratio of 17.7. Shares are up 6.4% year to date as of the close of trading on Tuesday. Currently there are seven analysts that rate Under Armour a buy, two analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Under Armour as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front, Deswell Industries (DSWL), down 8.9%, Verso Paper (VRS), down 5.4%, American Apparel (APP), down 5.2%, and Ever-Glory International Group (EVK), down 4.8%, were all laggards within the consumer non-durables industry with Procter & Gamble (PG) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR (XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods (SZK).

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