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TheStreet Open House

Triscuit Builds On Century-Old Wheat Tradition To Launch Brown Rice Crackers

EAST HANOVER, N.J., April 3, 2013 /PRNewswire/ --  Triscuit, the cracker boasting a century-long commitment to wheat, is thrilled to launch a new line of crackers made from real food ingredients.   Brown Rice Triscuit starts with 100 percent whole grain brown rice and wheat and weaves in pieces of delicious sweet potato or red beans bringing a new taste to the mainstream cracker aisle.   

(Photo: http://photos.prnewswire.com/prnh/20130403/HS88298 )

By introducing brown rice to its wheat cracker, these new Triscuit crackers offer a lighter texture with a crispier crunch.   The crackers are baked with delicious real ingredients and seasonings and are available in the following five flavors:

  • Brown Rice Triscuit seasoned with Tomato & Sweet Basil
  • Brown Rice Triscuit seasoned with Sea Salt & Black Pepper
  • Brown Rice Triscuit baked with Red Bean seasoned with Roasted Red Pepper
  • Brown Rice Triscuit baked with Red Bean seasoned with Savory Red Bean
  • Brown Rice Triscuit baked with Sweet Potato seasoned with Roasted Sweet Onion

"Triscuit is beloved and trusted for its commitment to simple, wholesome ingredients, but we know our enthusiasts are eager for variety in flavor and texture," says Katie Williams, Senior Marketing Director at Mondelez International.  "Brown Rice Triscuit offers a distinctive taste, accessible to everyone, using exciting, real ingredients like red beans and sweet potatoes."

Rocco DiSpirito, known for his best-selling healthy comfort foods series Now Eat This! and his commitment to healthy lifestyle choices, joins Triscuit to unveil Brown Rice Triscuit to consumers with a special tasting event in Times Square on April 3, 2013.  Fans can share how they feel about the new Triscuit products on Facebook at www.facebook.com/triscuit or on Twitter @TheRealTriscuit.

Triscuit remains committed to producing products baked with 100% whole grain with new Brown Rice Triscuit, which contains 21g of whole grain per 29g serving.  Additionally, the new line of crackers is free of high fructose corn syrup, hydrogenated oil, cholesterol and artificial flavors.  Brown Rice Triscuit are available in the cracker aisle at retailers nationwide and sell for a suggested retail price of $3.69.

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.  Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational



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