This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Xilinx's Kristi Gloppen To Discuss The Significance Of Online Communities To A Content Marketing Strategy

GREENVILLE, S.C., April 3, 2013 /PRNewswire/ -- A vibrant online community, sustained by thoughtful, targeted content, as well as an energized, informed member base, can be the backbone of a brand or organization's content marketing strategy and escalate thought leadership to new levels. 

(Photo: (Logo:

Exploring the value of B2B communities, Kristi Gloppen, Sr. Manager of Web Marketing, Advertising, Social Media & Sales Enablement at Xilinx, will present at the upcoming Manufacturing Marketing Innovation 2013 event, scheduled for April 19 th, 2013. Her 45-minute session, Addressing Common Business Challenges Through Online Communities, is sponsored by PR Newswire, and will begin at 10:55 a.m.

To learn more about Kristi's session, as well as the rest of the agenda, visit: .

During her presentation, Kristi will draw on her experience managing the successful Xilinx-sponsored community, All Programmable Planet, the community for programmable solutions. She will not only address community best practices, but also discuss how it is a key component of their broader content marketing strategy and how robust communities have the potential to deliver quantifiable performance metrics and sales results.

"Since the launch of All Programmable Planet in May of 2012, Xilinx has been able to utilize the power of the community to shift industry perception, reach new prospects, as well as identify social influencers and brand advocates," noted Gloppen.  "I look forward to sharing best practices to manufacturing marketers who also have to leverage content marketing in the B2B space."

All Programmable Planet is one of the many successful, award-winning communities built on DeusM's community platform. "DeusM's unique community platform has truly facilitated the shift of companies towards their role as online publishers," said Bob Seiler, SVP of Sales & Marketing for PR Newswire.  "Covering such niche topics such as oncology nursing and LED lighting to more broad topics including urban planning and the future of the internet, we've seen these communities strengthen a brand's content marketing strategy, accelerate audience engagement and help differentiate a company from its competitors."  DeusM and PR Newswire are both UBM plc companies.

Manufacturing Marketing Innovation 2013, presented by EnVeritas Group, Clemson University and PR Newswire, is a one-day event, gathering executives from across the Southeast to address the most relevant topics and trends affecting marketers today.

About Xilinx

Xilinx is the world's leading provider of All Programmable FPGAs, SoCs and 3D ICs. These industry-leading devices are coupled with a next-generation design environment and IP to serve a broad range of customer needs, from programmable logic to programmable systems integration.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,188.70 -25.72 -0.14%
S&P 500 2,111.04 +0.30 0.01%
NASDAQ 4,981.3840 -6.5060 -0.13%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs