Four Elegant Forever Stamps Dedicated Today Mark the Occasion
ST. AUGUSTINE, Fla.
April 3, 2013
/PRNewswire-USNewswire/ -- The U.S. Postal Service today commemorated the 500th anniversary of the naming of Florida with the issuance of a block of four colorful Forever stamps, titled "La Florida." This bouquet of stamps evokes the beauty of the state's lush flora. The stamp dedication ceremony was held at
La Florida Forever stamps are produced in four designs. They are good for mailing 1-ounce First-Class letters anytime in the future regardless of price changes and are available for purchase at local Post Offices, online at
or by calling 800-STAMP24 (800-782-6724).
"From the moment
Ponce de Leon
arrived on these shores, Florida has been a destination for dreamers," said U.S. Postal Service Southern Area Operations Vice President
Jo Ann Feindt
in dedicating the stamps. "This state occupies a special place in the American imagination, and so these stamps give people another way to share the wonders of Florida."
"Being a fifth-generation Floridian who has visited every part of the state and even seen it from space, I can tell you it's unmatched in its beauty and diverse heritage," said U.S. Senator
. "It's fitting the U.S. Postal Service is creating a stamp to commemorate the 500 years of history since
Ponce de Leon
Joining Feindt in dedicating the new stamps were U.S. Sen.
of Florida and
Joseph L. Boles
. Also participating were Florida Department of State Secretary
William T. Abare
; and actor
, who portrays
Juan Ponce de Leon
State of Florida
To create the La Florida stamps, artist
, evoked a tropical feel, with bouquets of flowers native to the state. He chose flowers of different sizes and colors for distinction but harmonized as a group, much like a garden. He drew and painted the flowers using Photoshop. Art director
designed the stamp pane, choosing an illustration of explorers to highlight the celebration of the first Spanish explorations of Florida.
Known today for its towering palm trees, flourishing orange groves and opulent displays of flowers, the state earns the name — La Florida — given by the Spanish in 1513.