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Study Reveals 75% Of Teens Report Increased Knowledge From Prescription Drug Prevention Program

"The results of the study are overwhelmingly positive and clearly indicate the WAKE UP! campaign can have tremendous, beneficial outcomes," says Lora Brown, MD, a Board Certified Pain Management Physician and Medical Director for WAKE UP!. "Our team is looking forward to the future, and all that we can do in schools and communities across the country with WAKE UP! takeovers, and sustainability through our CORE Ambassador student teams that we leave behind and continue to work with after the initial campaign."

WAKE UP! has been invited to present the campaign and new research results at two upcoming national conferences.

The first is the Native American Youth Forum – Drug Abuse Education for a Community Response taking place April 5 th at Pala Resort, northeast of San Diego. Statistics show that prescription drug abuse impacts American Indian/Alaska Native communities at a higher rate than any other racial group. ii This forum is a culmination of more than six months of work by Millennium Laboratories and tribal representatives from across the U.S., including Native American youth, elders and tribal leaders, who will come together to learn about the WAKE UP! campaign, as well as outreach and best practices for educating Native American youth on illicit and prescription substance abuse.

Dr. Brown was also asked to speak at the 2013 Clinton Global Initiative University event at Washington University in St. Louis. She will be among a roster of influential thought leaders that includes entertainers, reporters, and fellow non-profit agencies and social activists. On April 6 th, Brown will take part in the panel discussion, "Ensuring Medication Safety: The Overlooked Epidemic of Prescription Drug Misuse" with panelists that include, Actor Matthew Perry, Young People in Recovery Member Sarah Nerad, and Deputy Director for the Office of National Drug Control Policy, Michael Botticelli.

Dr. Brown and the WAKE UP! team will be tweeting live from both events. Follow all the action @TeenRxAbuse or join the conversation using the hashtag #RxTalk.

If you'd like to receive a copy of the full study report, send your request to

To view the multimedia assets associated with the WAKE UP! launch, please click: 

About WAKE UP!:WAKE UP! is a community educational campaign established by The Pain Truth, a Florida 501(c)(3), to combat the increase in prescription drug abuse among teenagers. It is designed to use science, not scare tactics, to educate teenagers of the effects and dangers of prescription drugs. The program uses a school "takeover" approach to reach thousands of students and their families with an extended program designed to teach not preach about the dangers of abusing and misusing prescription drugs. This program is unique in many ways. One of the most important aspects is sustainability through a school-based CORE of students and educators that remain present and active long after the original campaign is complete.

About Millennium LaboratoriesMillennium Laboratories is the leading research-based, clinical diagnostic company dedicated to improving the lives of people with chronic pain and/or addiction. The company provides healthcare professionals with medication monitoring, drug detection and pharmacogenetic testing services to personalize treatment plans to improve clinical outcomes and patient safety. Millennium Laboratories provided funding for WAKE UP! to help develop the program and launch the bi-coastal pilots.

i U.S. Drug Enforcement Administration

ii Substance Abuse and Mental Health Services Administration, Results from the 2010 National Survey on Drug Use and Health


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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