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April 3, 2013 /PRNewswire/ -- While there seems to be no shortage of expert advice about implementing a powerful
content marketing strategy or success stories of brands reaping the benefits of such a strategy, the majority are actually not energized about the current trend and don't feel they are able to implement an effective content marketing strategy. One in three, to be exact, according to research from Content Marketing Institute and MarketingProfs.
Founder of the Content Marketing Institute,
Joe Pulizzi, explores a myriad of reasons as to why businesses aren't leveraging content marketing to grow their businesses and attract and retain customers. In the most recent article on PR Newswire's PR Toolkit, he explains why many organizations are hitting a content marketing roadblock - whether they are having a hard time breaking away from traditional marketing or just don't know where to start.
To read the complete article and learn more about why you are struggling with getting your content marketing strategy off the ground, visit:
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