April 3, 2013
, a 16-year-old high school student who is also one of the nation's top Dirt Late Model drivers, is the
grand prize winner in the "Search for a Champion" racing sponsorship contest from Federal-Mogul Corporation's (NASDAQ: FDML) iconic Champion
Spark Plug brand. A sophomore at
(Ill.) High School, Pierce was one of 15 finalists selected from hundreds of entries in the popular contest, which requires participants to submit a two-minute video describing how a Champion sponsorship will help them dominate the competition.
Finalists and the grand prize winner were selected on the basis of votes received at the
website as well as through input from NASCAR
Sprint Cup driver and Champion spokesperson
. Pierce, currently ranked fourth in points in the Lucas Oil Dirt Series, garnered more than 13,000 of the total 114,000 votes cast in the contest. Finalists represented virtually every form of engine-driven racing, including circle track, drag, motocross, boat, and snocross competition.
"Bobby looks, acts and drives like a champion, and his video projected the passion that's required to build and maintain a successful racing career," Harvick said.
Bobby's passion for racing comes naturally; his father is National Dirt Late Model Hall of Fame driver and professional car builder
, who was among the most successful Super Dirt drivers of the 1980s and '90s. His mother, Angie, and sister, Ciara, are members of his crew.
"When I entered this contest I knew it was going to be tough, but I was amazed at how many people at all of the tracks were following the voting," Bobby said. "It's fantastic to be singled out by one of the biggest and most successful brands in racing and to be part of a contest that attracts so much attention across
In addition to the
grand prize sponsorship, Bobby also receives
for being one of the 15 finalists in the Champion contest. In total, Federal-Mogul awarded
to grassroots drivers who entered the 2013 "Search."
"Search for a Champion has become the top sponsorship program of its kind for the grassroots racing community," said
, director of marketing,
, Federal-Mogul. "Champion Spark Plugs are part of the fabric of amateur and professional racing in
, from kart racing and local dirt tracks to the leading Sprint Cup programs. This contest is an example of the many ways Federal-Mogul and the Champion brand continue to invest in this important legacy."
To learn more about Bobby and to follow the success of his Champion-powered No. 32 Dirt Late Model car, simply visit
, connect with him on Facebook (
) and Twitter (@BobbyPierce32), and follow his racing blog,
For more information regarding "Performance Driven™" Champion spark plugs, wipers and chemical additives, as well as the Search for a Champion contest, please visit
Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business segments, each with a chief executive officer reporting to Federal-Mogul's Board of Directors. Federal-Mogul's Powertrain Segment designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications. Federal-Mogul's Vehicle Component Solutions Segment sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO
wiper blades; Champion
spark plugs, wipers and filters; AE
, FP Diesel
and Sealed Power
engine products; MOOG
steering and suspension parts; and Ferodo
Federal-Mogul was founded in
in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in
. For more information, please visit
SOURCE Federal-Mogul Corporation