NEW YORK, April 3, 2013 /PRNewswire/ -- Smile Train, the world's largest cleft lip and palate charity, has announced today a partnership with the New York Islanders in celebration of National Facial Protection Month. Throughout the entire month of April, dental professionals and organizations across the United States stand to promote the safety and education of protecting one's face and head. Smile Train and the Islanders are joining the initiative in raising awareness and safety while expressing that it is not only important to have a bright smile, but to protect your healthy smile as well.
The social media campaign kicked-off on Tuesday, April 2 nd at the New York Islanders first home game of the month versus the Winnipeg Jets, and will continue through Tuesday, April 30 th. Smile Train is asking participants to take photographs of themselves smiling and then upload the pictures to Twitter, Instagram or Tumblr using the hash tag #SmileNFPM. For every photo uploaded, Islanders' team dentist, Dr. Marc Herman, will donate $1.00 to the charity.
"It has always been my mission to help children around the world and this is a terrific opportunity for Smile Train to work together with the Islanders players to educate everyone on the importance of facial protection and safety and to help bring more smiles to more children who need our help through Smile Train," said Charles B. Wang, Co-Founder & Chairman of Smile Train and Owner of the New York Islanders. "We are extremely thankful to Dr. Marc Herman for his generous contribution and support."
"As the Islanders' team dentist I have seen many cases of injury to the face and mouth and cannot stress how important it is to protect these fragile body parts," said Dr. Herman. "It is such a privilege to work with a charity such as Smile Train, who pride themselves on bettering youth and their families."