April 3, 2013
, athlete, health advocate and mom, has been announced as the new campaign spokesperson for the
Kids' Healthy Mouths
public service advertising (PSA) campaign. The campaign, developed by the Ad Council and a coalition of more than 35 leading dental organizations (The Partnership for Healthy Mouths, Healthy Lives), sheds light on the importance of children brushing their teeth – a basic task yet constant struggle for many parents.
Dental decay is the most common chronic childhood disease with more than 16 million kids suffering from untreated tooth decay in the U.S. Launched in
, the English and Spanish-language multimedia campaign jokes about the silly things children spend their time doing when they could take 2 minutes, twice a day to brush their teeth.
"Not only can poor dental health affect children's overall health, it also can lead to significant school hours missed," said
of the Partnership for Healthy Mouths, Health Lives. "We are so pleased to have Laila on board to help elevate the importance of kids' oral health among parents and caregivers so that we can get more kids brushing properly, resulting in fewer cavities and oral pain."
Through a series of social media and public relations efforts,
will extend our "Tooth To-Dos" to parents nationwide. These oral health tips include the following:
1. Make sure your kids brush with fluoride toothpaste for 2 minutes, twice a day.
- Use a pea-sized dab of fluoride toothpaste for kids ages 2 to 6, and use slightly more when they're older. Teach them to spit out the toothpaste when they're done so they don't swallow it.
- For kids younger than age 2, use a soft toothbrush and a little water; no toothpaste is necessary.
2. Teach your kids to floss between their teeth once a day, every day, to remove plaque and food where a brush can't reach. Kids' teeth can be flossed as soon as two of their teeth touch each other.