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Procter & Gamble Becomes Presenting Sponsor Of Hispanicize 2013

MIAMI BEACH, Fla., April 3, 2013 /PRNewswire/ -- Hispanicize 2013, the annual Latino trends event, is proud to announce that Procter & Gamble (P&G), the largest consumer packaged goods company in the world, will be the official presenting sponsor for this year's event taking place in Miami Beach, Fl. from April 9-13.  This is P&G's first year as the presenting sponsor of the Hispanicize event (


During the conference, P&G will engage attendees in the P&G Everyday Lounge where visitors will experience first-hand the everyday effect of America's most beloved brands and products from the company's vast beauty, health and home portfolio. P&G conference activities include The Swiffer Abuelita Test, Tide Fabulous White Party, bathroom takeovers by Charmin, Crest and HDA blogger ideation session, makeovers from COVERGIRL and hair styling sessions from Pantene brought by Have You Tried This Yet?/?Ya Probaste Esto?, to name a few.  

"For more than 50 years, P&G has recognized the Hispanic community as an important consumer and business segment and we are honored to be the presenting sponsor of the Latino trends event of the year," said Lauren Hoenig, Associate Marketing Director, Multicultural Marketing. "P&G brands help make everyday life better in the situations where consumers need them most and we can't think of a better place to engage Hispanic influencers about P&G's line of ground-breaking products. Our long-standing commitment to the Hispanic community is evident in the products and marketing programs we develop that benefit the everyday lifestyles, customs and experiences of Hispanic consumers in the U.S." 

"P&G's presenting sponsorship support is making possible many of the big ideas, celebrities, speakers, content and concerts that makes Hispanicize 2013 special," said Manny Ruiz, creative director and founder of the Hispanicize event.  "You can talk about supporting bloggers and journalists all you want but when you actually back it up boldly like P&G has done here that speaks volumes."

P&G brands and programs to be featured at Hispanicize include Charmin, Crest, COVERGIRL, Tide, Swiffer, Orgullosa and Have You Tried This Yet?/?Ya Probaste Esto?.

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