HARTFORD, Conn., April 3, 2013 /PRNewswire/ -- The Web Marketing Association is looking for the best automobile websites in the world as part of their 17th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including automobile web sites, based on the seven criteria of a successful Web site. The deadline for automobile websites to enter is May 31, 2013.
"The automobile industry is one of the most competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "The automotive industry is one of the few that have beaten the overall scores in Web development all ten years. They were one of the first to understand the importance of integrating the Internet and technology into their business strategy. They understand that consumers now usually go online before they walk in to the showroom."
Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry.Recent winners of the Best Automobile Web site include:
- 2012 - PacificLink iMedia Limited for Audi A1 Website
- 2011 – H for WASH ME IF YOU CAN
- 2010 – Lexus for Vida lexus
- 2009 – 9 Dotglu for BMW M Microsite
- 2008 - Euro 4D for Inspired by nature