Best Sex Comes With Strings Attached, New Durex Survey Reveals
"I'm excited to host tonight's Durex event and to celebrate great sex among lovers," said 1993 Playboy Playmate, actress and comedian, Jenny McCarthy. "For me, the liberating side of being together means being with someone I really care about – who makes me feel sexy – so I can be myself and we can try new things together and have even better sex."
For more information and sex tips, please visit the new Durex website at http://www.durexusa.com/ or visit the Facebook page at www.facebook.com/durexUSA. Durex will also be sponsoring branded content on YourTango, with a video series that features renowned relationship experts Matt Titus, Paul Carrick Brunson, Esther Perel and Moushumi Ghose. And because spending some quality time together helps you get closer and go further, the site will be running a sweepstakes for a romantic trip for two to a fabulous resort in Mexico and 200 $100 certificates to restaurant.com.
1Based on Global Nielsen Unit Share Data for the 52 weeks ending 1/1/12
Survey Methodology2Survey was conducted via CrowdTap among a sample size of 2,000 respondents with a ~50/50 gender split, age 25+. Survey was conducted between from March 16 – 27, 2013. Crowdtap is the network for Brand Influencer Communities and allows marketers to easily collaborate, mobilize and market with their targeted brand crowd of influential consumers. For more survey results, please contact Porter Novelli. 3 Base: All respondents (US) n=1477; Lovers n=830; Gratifiers n=647 . Research conducted by Incite Marketing Planning in 2012. 4Base: All respondents (US) n=7660; Lovers n=830; Gratifiers n=647. Research conducted by Incite Marketing Planning in 2012. About Durex Durex® is a global leading sexual wellbeing brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together. For more information, go to www.Durexusa.com About Reckitt Benckiser Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000, net revenues have increased and the market cap has increased by five times. Today it is the global number one or number two in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick and French's, and together these brands account for 70 percent of net revenue.
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