April 3, 2013
/PRNewswire/ -- The best sex occurs between two people who know and trust each other, according to a national study conducted by Durex, the world's #1 condom brand
which also offers a range of lubricants and personal massagers. The Durex "Great Sex Survey" was fielded as part of the brand's new "Liberating Side of Being Together™" campaign, which was unveiled last night at a star-studded event hosted by
at the Dream Hotel in
New York City
"When people think of great sex, many often conjure up images of one night stands or Spring Break," said Laurent Faracci, chief strategy and marketing officer, Reckitt Benckiser
. "Our research shows the contrary, that when you are with someone who wants only you, you feel confident enough to try out new things and express your fantasies, which in turn leads to more intimacy and even better sex between partners. At heart, Durex inspires and embarks lovers on a journey to more intimacy, 'sexploration' and better sex."
Great sex is not just nice to have, as 83 percent of respondents believe it is key to maintaining a great relationship. The best sex comes with strings attached for 96 percent of men and women who think that sex is more fulfilling when there is an emotional connection between partners, while 94 percent of respondents say sex is better when your partner wants only you
. Another benefit of being with someone special is that you can move to the next level and "sexplore" together. In fact 95 percent said being with someone that only wants them is what gives them the confidence to "sexplore" and try new things.
This theory has been around for some time. Durex conducted other market research in 2012 about American sexual habits and saw similar trends. As opposed to popular culture beliefs, the brand found that Americans who do not see sex as purely physical are more satisfied with their overall sex life
, more confident in their sexual abilities, have a stronger sex drive and are more confident in discussing or suggesting new sexual ideas with their partners
Durex inspires couples to get closer and go further through its extensive collection of condoms, lubricants and personal massagers, as well as tips and advice for lovers to make their bedrooms hotter than ever before. Durex's latest product, Massage & Play 2 in 1 massage gel and intimate lubricant is designed for sensual pleasure from head to toe and everywhere in between. Durex also launched Performax® Intense condoms in 2012, the first condom designed to speed her up and slow him down.