April 3, 2013
/PRNewswire/ -- A new technology startup in
is simplifying language learning on the web. Starting with Japanese as its first foray into language mastery,
turns learning a language into a game with points and badges as prizes for fluency.
"Our adaptive drills are built to address the way we acquire knowledge in the digital age. Our approach is social and aims to be the best online Japanese learning resource available. It's friendly for the young and old and most of all, it's fun!" states CEO and Founder
native, came up with the idea in late 2011 after taking a trip to
. After studying with various materials available to him to prepare for his trip, he came back wanting to build a better tool for himself and others. Teaming up with
, an experienced instructor with a specialization in East Asian languages, the two began to build a platform that helps users study Japanese online quickly. The program utilizes easy to follow lesson plans that teach learners how to write, read and speak Japanese with ease.
"The conventional methods for developing coherence in a second language are antiquated. Most platforms simply adhere to a call-and-response method where student repeat words and sounds from a teacher. This does not help one to fully understand or memorize what they're learning. Nihongo Master redefines the way in which people speak and comprehend a new language that is both engaging and entertaining," Dondich affirms.
The platform has optional social elements including the ability to synchronize with Facebook and Twitter. This allows students to compete against their friends; master levels together and share their awards and accomplishments. Nihongo Master currently offers free lessons, drills and quizzes to get started. The website uses incentives to keep participants engaged with the platform and turns foreign language into a fun and exciting adventure.