This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Rick's Cabaret Licenses 'Vivid Cabaret' Name For New Gentlemen's Club In Los Angeles County, Creating Coast-to-Coast Branding Initiative

Stocks in this article: RICK

LOS ANGELES, April 3, 2013 /PRNewswire/ -- Rick's Cabaret International, Inc. (NASDAQ:RICK), the publicly traded group of gentlemen's clubs, will call its new Los Angeles County club ' Vivid Cabaret' under a license from leading adult movie studio Vivid Entertainment. It is the second licensing agreement between the two companies and follows a decision last month to use the 'Vivid Cabaret' brand on a new gentlemen's club set to open in New York City in the fall.

(Logo: http://photos.prnewswire.com/prnh/20110418/MM85342LOGO)

The Los Angeles club is expected to open in June. It is located near the confluence of several major Los Angeles area freeways but the exact location has not yet been announced.  A subsidiary of Rick's Cabaret owns the 12,000 square foot club. 

"We are pleased to have reached an agreement with Vivid Entertainment to use the 'Vivid Cabaret' brand on this exciting new location in Los Angeles County," said Eric Langan , President and CEO of Rick's Cabaret, which has 37 adult clubs, bars and restaurants around the country. "Vivid is doing much more than just putting its name on these clubs, they will be active participants in the format and marketing, giving us the opportunity to reach an exciting demographic represented by the Vivid fans. Together we are establishing the 'Vivid Cabaret' brand in the two largest markets in the country."

"Our agreements with Rick's Cabaret are much more than just licensing the Vivid brand," said Vivid co-founder and CEO Steven Hirsch . "The cabarets will be Vivid outposts and share our look and feel, with Vivid Girls dancing and making special appearances, previewing new movies, holding auditions and much more. We'll promote the clubs on VividTV, to our huge email list of Vivid fans as well as on our world-famous vivid. com website, on our DVDs, and at Vivid parties and events. We look forward to working with Rick's to maximize the marketing opportunities presented by branding the new cabarets in NYC and L.A. County.  The fan feedback from the cabaret initiative has been tremendous."

About Rick's Cabaret: Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis, Indianapolis and other cities are named "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret" and other brand names. Sexual contact is not permitted at any locations. Rick's Cabaret also operates a media division, ED Publications. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com or visit www.ricksinvestor.com. Twitter: @rickscabaret; Facebook: http://www.facebook.com/rickscabaretintl.

About Vivid: Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing, and a licensing program that extends to advertising, apparel, book publishing and a range of other products. The VividTV division offers programming that includes the full range of offerings from the largest single adult studio archive.  In addition to its Vivid-Celeb imprint famous for celebrity sex tapes, the company is known for its Vivid SuperXXXHeroes parodies. Mainstream television audiences got to know the company through two seven-part series on Showtime. Founder and co-chairman Steven Hirsch received the first AVN Visionary Award as a leader who "has propelled innovation and taken his company and the business as a whole to new heights." The company's website, www. vivid.com, has a loyal following of fans of Vivid movies. For more on Vivid visit Twitter.com/VividCorp or Facebook.com/vividgirls .  

SOURCE Rick's Cabaret International, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs