April 3, 2013
Rick's Cabaret International, Inc
. (NASDAQ:RICK), the publicly traded group of gentlemen's clubs, will call its new
Los Angeles County
under a license from leading adult movie studio
It is the second licensing agreement between the two companies and follows a decision last month to use the 'Vivid Cabaret' brand on a new gentlemen's club set to open in
New York City
in the fall.
club is expected to open in June. It is located near the confluence of several major
area freeways but the exact location has not yet been announced. A subsidiary of Rick's Cabaret owns the 12,000 square foot club.
"We are pleased to have reached an agreement with Vivid Entertainment to use the 'Vivid Cabaret' brand on this exciting new location in
Los Angeles County
, President and CEO of Rick's Cabaret, which has 37 adult clubs, bars and restaurants around the country. "Vivid is doing much more than just putting its name on these clubs, they will be active participants in the format and marketing, giving us the opportunity to reach an exciting demographic represented by the Vivid fans. Together we are establishing the 'Vivid Cabaret' brand in the two largest markets in the country."
"Our agreements with Rick's Cabaret are much more than just licensing the Vivid brand," said Vivid co-founder and CEO
"The cabarets will be Vivid outposts and share our look and feel, with Vivid Girls dancing and making special appearances, previewing new movies, holding auditions and much more. We'll promote the clubs on VividTV, to our huge email list of Vivid fans as well as on our world-famous vivid. com website, on our DVDs, and at Vivid parties and events. We look forward to working with Rick's to maximize the marketing opportunities presented by branding the new cabarets in NYC and L.A. County. The fan feedback from the cabaret initiative has been tremendous."
About Rick's Cabaret
: Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in
New York City
and other cities are named "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret" and other brand names. Sexual contact is not permitted at any locations. Rick's Cabaret also operates a media division, ED Publications. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact
. Twitter: @rickscabaret; Facebook:
Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing, and a licensing program that extends to advertising, apparel, book publishing and a range of other products. The
division offers programming that includes the full range of offerings from the largest single adult studio archive. In addition to its
imprint famous for celebrity sex tapes, the company is known for its
parodies. Mainstream television audiences got to know the company through two seven-part series on
. Founder and co-chairman
received the first
AVN Visionary Award
as a leader who "has propelled innovation and taken his company and the business as a whole to new heights." The company's website, www. vivid.com, has a loyal following of fans of Vivid movies. For more on Vivid visit
SOURCE Rick's Cabaret International, Inc.