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April 3, 2013 /PRNewswire/ -- Depend (
www.depend.com), the No. 1 brand in incontinence protection, boldly re-invites Americans to join
The Great American Try On and announces new and expanded celebrity partnerships designed to help give the millions of people living with bladder control issues the confidence to enjoy an active lifestyle. Dance champion
Cheryl Burke is doing the cha cha in the underwear-like Silhouette for Women briefs to benefit Dress for Success while pro football stars
DeMarcus Ware and Wes Welker are asking people across the country to support The V Foundation for Cancer Research, while reminding everyone that there's no better time to join
The Great American Try On. In total, the Depend brand will donate
$150,000 to charity for
The Great American Try On, including a
$75,000 contribution to The V Foundation and
$75,000 to Dress for Success.
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"Last year, the Depend brand revolutionized the incontinence category with the launch of the game-changing Depend Real Fit and Silhouette briefs," explained
Elizabeth Metz, Depend brand director, Kimberly-Clark. "This year, with the expansion of
The Great American Try On including support from even more celebrities – and some of their friends – Depend will continue to instill confidence in people living with bladder control issues and change the category by driving people to think differently about absorbent underwear."
Ware and Welker, who tried on the Depend Real Fit briefs under their football uniforms last year, are now competing in the Depend Players Challenge – an online competition in which the duo rally friends and fans for votes and support in order to win a
$50,000 donation in their name to The V Foundation (
www.jimmyv.org). The V Foundation is a charitable organization dedicated to saving lives by helping to fund critical cancer research, including prostate cancer, a leading cause of bladder control issues in men.
Welker and Ware have begun rallying support from their friends with many popular celebrities already taking sides in the Depend Players Challenge, including football stars
Von Miller and
Kyle Rudolph, race car driver
Scott Dixon, actor
Omar Miller, dancer Maksim Chmerkovskiy, artist Snoop Lion and Olympian Mary Lou Retton.
"I'm a competitor in every sense of the word so I'm excited to get in the spirit of the Depend Players Challenge as part of
The Great American Try On," said Ware. "I want to win the
$50,000 donation to The V Foundation so go to TheGreatAmericanTryOn.com and vote for me."
"The Depend Players Challenge is a great way to raise awareness for bladder control issues and prostate cancer," explained Welker. "I'm proud to get involved to benefit The V Foundation and help raise money for prostate cancer research, so join Team Wes at TheGreatAmericanTryOn.com."