This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

"Do It Yourself" Market Research Web Tools Lack Scientific Oversight, Says KAA President

PHILADELPHIA, April 3, 2013 /PRNewswire/ -- Is your market research steering you in the wrong direction? KAA believes that many small to mid sized companies are being led to failure by their own market research. KAA faults the lack of scientific oversight of market research being conducted through "do it yourself" web tools. The tools are low cost and easy to implement but KAA believes that many of them are leading executives to make poor decisions.

(Photo: )(Logo: )

Commenting on web based market research, Kamran Afshar, Ph.D., President of KAA, stated: "Automated market research tools are helpful to big companies that have in-house research departments with trained professionals overseeing the initiatives. The problem is that many small to mid sized companies that don't have research personnel believe that anyone can conduct accurate research. They are producing insights that aren't scientifically accurate or statistically significant. Why? Because they disregard the science of market research, and understate the importance of unbiased questions, participant selection, and data analysis."

KAA is beta testing a market research product that addresses the problem. The KAA Survey Engine offers automated features that are similar to those of their competition. The differentiator is that all client initiatives are overseen by KAA Ph.D.s. They write and / or proof survey questions, assist in participant selection, aid in implementation, and analyze results. KAA also affords their clients the ability to deploy their surveys via web, smart devices, and / or traditional channels.

For additional information, please visit    

About KAA - The Market Research Firm KAA ( offers scientific multi-media market research and customer satisfaction studies. Operating since 1988, we have developed a systematic way of predicting and preventing customer flight and increasing our clients' customer bases. Our Ph.D. led initiatives provide scientifically accurate and statistically significant results that turn customers into raving fans.

Contact: Kevin Carney, 415-715-4781, Email

This press release was issued through eReleases® Press Release Distribution. For more information, visit

SOURCE KAA, Inc - The Market Research Firm

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 0.00%
GOOG $683.57 0.00%
FB $104.07 0.00%
YHOO $27.97 0.00%
TSLA $162.60 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs