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"Do It Yourself" Market Research Web Tools Lack Scientific Oversight, Says KAA President

PHILADELPHIA, April 3, 2013 /PRNewswire/ -- Is your market research steering you in the wrong direction? KAA believes that many small to mid sized companies are being led to failure by their own market research. KAA faults the lack of scientific oversight of market research being conducted through "do it yourself" web tools. The tools are low cost and easy to implement but KAA believes that many of them are leading executives to make poor decisions.

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Commenting on web based market research, Kamran Afshar, Ph.D., President of KAA, stated: "Automated market research tools are helpful to big companies that have in-house research departments with trained professionals overseeing the initiatives. The problem is that many small to mid sized companies that don't have research personnel believe that anyone can conduct accurate research. They are producing insights that aren't scientifically accurate or statistically significant. Why? Because they disregard the science of market research, and understate the importance of unbiased questions, participant selection, and data analysis."

KAA is beta testing a market research product that addresses the problem. The KAA Survey Engine offers automated features that are similar to those of their competition. The differentiator is that all client initiatives are overseen by KAA Ph.D.s. They write and / or proof survey questions, assist in participant selection, aid in implementation, and analyze results. KAA also affords their clients the ability to deploy their surveys via web, smart devices, and / or traditional channels.

For additional information, please visit    

About KAA - The Market Research Firm KAA ( offers scientific multi-media market research and customer satisfaction studies. Operating since 1988, we have developed a systematic way of predicting and preventing customer flight and increasing our clients' customer bases. Our Ph.D. led initiatives provide scientifically accurate and statistically significant results that turn customers into raving fans.

Contact: Kevin Carney, 415-715-4781, Email

This press release was issued through eReleases® Press Release Distribution. For more information, visit

SOURCE KAA, Inc - The Market Research Firm

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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