This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Tapjoy® Increases Presence In Non-Gaming Categories, Adding Industry-Leading Apps In Cooking, Education And Utilities

SAN FRANCISCO, April 3, 2013 /PRNewswire/ -- Tapjoy, Inc. ( www.tapjoy.com), a leading mobile advertising and publishing platform, today announced that several new industry-leading, non-gaming apps have integrated the Tapjoy Marketplace, which helps app developers monetize a larger percentage of their user base by presenting a list of relevant advertisements that app users can choose to complete in exchange for virtual rewards and/or premium content.  

(Logo:  http://photos.prnewswire.com/prnh/20120731/LA49747LOGO)

The company plans to aggressively expand support to apps outside of its core gaming base and build its roster of entertainment, sports, publishing, utility and informational apps on the Android and iOS platforms, among other categories. 

"We strongly believe the premium-content distribution model that has worked for gaming companies can work just as well for apps in retail, movies, music and more," said Rob Barnett, Head of Publisher Development at Tapjoy. "Developers outside of games are starting to see the opportunities that a value exchange-based advertising platform model can deliver for monetizing their apps and distributing their premium content. We've been enormously successful integrating the Tapjoy Mobile Value Exchange ® model into gaming apps thus far, and think our success to this point positions us well."

Apps from the following categories are now distributing premium content via the Tapjoy Mobile Value Exchange:

Lifestyle: Top Chef University, which teaches users professional cooking techniques and food preparation methods from contestants of the hit TV show "Top Chef," now provides users the option to engage with an advertisement of their choice to have access to additional and advanced lessons on their Android app, in addition to allowing users to alternatively pay for such content.

"The Top Chef brand has represented the cutting edge of entertainment for millions of fans around the world," said Jeff Goldenberg, Co-Founder of Top Chef University. "In keeping that spirit with Top Chef University, we want to deliver outstanding premium content to our fans on mobile devices in innovative ways. Partnering with Tapjoy provides an avenue for even more fans to enjoy the full experience of Top Chef University."

Utilities: FreedomPop, the nation's first wireless Internet provider committed to delivering free 4G mobile broadband Internet access, allows users to increase the amount of available data by engaging with an advertisement of their choice. "FreedomPop wants to give away as much free Internet as possible, and Tapjoy is critical in enabling this aim," said Stephen Stokols, CEO, FreedomPop. "Tapjoy has a breadth of compelling partner offers that are critical to FreedomPop's aim of keeping more Internet free for users." Communication: Pinger allows you to text and talk for free on Android and all iOS devices. Users can text to any phone in more than 35 countries, and receive unlimited free voice calls. Pinger has successfully integrated the Tapjoy Marketplace to allow users earn minutes for free outbound calls. "Tapjoy has proven to be an excellent monetization solution, especially on Android," noted Brian Gilbert, VP of Advertising and Monetization at Pinger. "We recently launched on Android, and our Android solution with Tapjoy is quickly eclipsing our iOS performance. We are really satisfied with the Android results so far. While Tapjoy is typically known as being a monetization solution for games, their model also works very well for non-games on both Android and iOS, helping many more users text and call for free in exchange for engaging with an advertisement of their choice."

Sports: University Wallpaper, which offers officially licensed collegiate DigitalSkins™ wallpapers for iPhone, iPod Touch and iPad, will allow users to download premium wallpapers by engaging with advertisements of their choice in the near future.

About Tapjoy Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 1 billion devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 97,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, Dusseldorf, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs