This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

SignatureLink Announces Rebranding Of Company To SecureBuy

RIDGELAND, Miss., April 3, 2013 /PRNewswire/ -- SignatureLink has rebranded the company and changed its name to SecureBuy to more accurately reflect its revolutionary eFraud prevention technology. The company originally created and patented the first online biometric hand-written signature capture pad back in 2002. SecureBuy's product line has evolved into a full array of industry-leading fraud prevention / identity authentication applications for secure online and mobile commerce.

SecureBuy's proactive eFraud solution is seamless to consumers and creates a fast lane for normal and low-risk transactions and a risk-based authentication lane for transactions with elevated risk levels. The end result is the most efficient, automated solution in the industry that improves customer confidence, increases conversion rates and eliminates 93% of chargebacks.

"The tactical data now available concerning EVM implementation in Canada and Europe clearly indicates that an impending tidal wave of CNP fraud is headed to the United States. Merchant industry trade organizations are all in agreement that currently deployed technology and risk mitigation strategies are inadequate to deal with the influx of card-not-present fraud. SecureBuy has the solution," states James Packer, COO and General Counsel of SecureBuy.

"Card-not-present fraud jumped from 23% to 62% in the UK from 2000 to 2010. After 3D Secure was mandated in much of Europe, Asia and South America it was proven to reduce fraud by up to 40%. SecureBuy has re-engineered 3D Secure removing the pop-up window that caused abandonment and depending on the response code can reject a transaction unless the liability is truly shifted to the issuing bank," states Greg Wooten, CEO of SecureBuy. With as many as 9 million Americans having their identity stolen this past year, consumers are willing to do whatever it takes to protect their identity and are loyal to the merchants that are providing the necessary security.

Enterprise merchants deploying SecureBuy 2.0 are cutting their total fraud budget by up to 75% and eradicating efraud. SecureBuy replaces the average 4 to 8 fraud screening tools (i.e. Accertify, Kount, iovation, Retail Decisions, 41 st Perameter, etc.) typically used by enterprise merchants. These fraud screening tools in general provide good technology but ALL require the manual review of transactions sacrificing the automation and scalability of eCommerce. SecureBuy's re-engineered 3D Secure protects online merchants and their loyal customers.

About SecureBuy – A SignatureLink CompanySecureBuy is a wholly own subsidiary of SignatureLink, Inc. Founded in 2002, SecureBuy is an established eCommerce cyber-security technology company, a payment fraud prevention pioneer and leader. With a unifying focus on reducing the risk of eCommerce for customers, merchants and processors, SecureBuy solutions extend from payment fraud prevention to identity authentication and globally hosted real-time eCommerce cyber-security solutions.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,083.80 -2.83 -0.02%
S&P 500 1,988.94 +1.93 0.10%
NASDAQ 4,476.2230 +2.5260 0.06%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs