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Apple's Next Big Thing: A New CEO?

And, at some point, Apple's board will lose the confidence they must be starting to question. How could any board not given the circumstances? How can they look at Tim Cook and not second-guess their decision to make the symbolic move to grant the guy one of the biggest stock awards in the history of executive compensation? I'm sure he has a pretty sweet separation package as well.

That aside . . . whether the world wants to acknowledge it or not, the clock ticks on Tim Cook's tenure as Apple CEO. If he doesn't duplicate Steve Jobs' magic in the next six to 18 months, the board will have to backtrack.

Sure, Jobs wanted Cook to get the gig. But he didn't make the decision to prematurely anoint Cook the guy for the next decade. Symbolic or not, that was a bad move. And don't be surprised if you start hearing talk about Apple reversing course much sooner than expected.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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