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Here's Where Apple Turns From Sad to Depressing

NEW YORK ( TheStreet) -- Here's the funny thing about Apple (AAPL - Get Report): "Everybody" tells us to stop writing and CNBC to stop talking about it, yet "everybody" can't get enough Apple coverage.

Positive. Negative. Bullish. Bearish. Doesn't matter. Apple brings home the bacon, fries it in a pan and then photoshops it into a human rights' avatar that goes viral on Facebook (FB - Get Report).

As director of Social Media (or the Hey boy, Tweet this for me NOW guy) at TheStreet, I have the numbers to back this up. Apple generates more traffic, interest and response than anything else with the exception of beer, sex and, sometimes, sports.

And a peanut gallery has formed around this company and stock.

I'm not sure I have seen the dynamic get much worse than it has with Apple. It was close with a stock I was dead wrong about -- Sirius/XM (SIRI - Get Report) -- and three companies I have been more right than wrong on -- Netflix (NFLX - Get Report); the artist formerly known as RIM, BlackBerry (BBRY - Get Report); and Facebook.

They're all battleground stocks, but none of them, save the classic example -- SIRI -- have formed the type of peanut gallery Apple has.

Folks rush to the defense of Apple with a flavor of rabidity only paralleled by outrageous responses to encroachments against their favorite sports team. Just check the comments section of Tuesday's Apple Has Fallen So Far Its Sad.

To restore my faith in the sanity of humanity, I often recollect data from my talk radio days: Less than one percent of the listening audience actually calls into a talk show. The numbers show that an even smaller segment of the readership comments on an article. We're talking like 0.08% of the audience comments, even on wildly popular articles that generate what "feels" like tons of reaction.

And it's nice to get feedback like this Tweet:

I don't mind the criticism. Doesn't faze me much. Because I know the score. Plus, I fully realize, for whatever reason, people tend toward providing negative feedback, but keep quiet when they might actually have something nice to say.

What really concerns me is that a few of the most ardent members of the peanut gallery community -- and others like them, the larger crowd we rarely, if ever, directly hear from -- might actually invest in AAPL. More power to the ones who have profited, sit on unrealized gains, haven't lost much or will come out a winner. But I'm really worried about the ones who allow emotion and calls of a bottom in AAPL to strongly influence -- and often cloud -- their otherwise better judgment.

I'm not trying to pick on TheStreet contributor Ernie Varitimos. He wrote the above-linked calls of a bottom article, but has he ever heard of Andy Zaky?
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AAPL $118.03 -0.71%
BBRY $7.91 -0.50%
FB $105.41 -0.31%
NFLX $124.16 0.69%
SIRI $4.12 0.12%


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

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