This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Here's Where Apple Turns From Sad to Depressing

NEW YORK (TheStreet) -- Here's the funny thing about Apple (AAPL): "Everybody" tells us to stop writing and CNBC to stop talking about it, yet "everybody" can't get enough Apple coverage.

Positive. Negative. Bullish. Bearish. Doesn't matter. Apple brings home the bacon, fries it in a pan and then photoshops it into a human rights' avatar that goes viral on Facebook (FB).

As director of Social Media (or the Hey boy, Tweet this for me NOW guy) at TheStreet, I have the numbers to back this up. Apple generates more traffic, interest and response than anything else with the exception of beer, sex and, sometimes, sports.

And a peanut gallery has formed around this company and stock.

I'm not sure I have seen the dynamic get much worse than it has with Apple. It was close with a stock I was dead wrong about -- Sirius/XM (SIRI) -- and three companies I have been more right than wrong on -- Netflix (NFLX); the artist formerly known as RIM, BlackBerry (BBRY); and Facebook.

They're all battleground stocks, but none of them, save the classic example -- SIRI -- have formed the type of peanut gallery Apple has.

Folks rush to the defense of Apple with a flavor of rabidity only paralleled by outrageous responses to encroachments against their favorite sports team. Just check the comments section of Tuesday's Apple Has Fallen So Far Its Sad.

To restore my faith in the sanity of humanity, I often recollect data from my talk radio days: Less than one percent of the listening audience actually calls into a talk show. The numbers show that an even smaller segment of the readership comments on an article. We're talking like 0.08% of the audience comments, even on wildly popular articles that generate what "feels" like tons of reaction.


And it's nice to get feedback like this Tweet:

I don't mind the criticism. Doesn't faze me much. Because I know the score. Plus, I fully realize, for whatever reason, people tend toward providing negative feedback, but keep quiet when they might actually have something nice to say.

What really concerns me is that a few of the most ardent members of the peanut gallery community -- and others like them, the larger crowd we rarely, if ever, directly hear from -- might actually invest in AAPL. More power to the ones who have profited, sit on unrealized gains, haven't lost much or will come out a winner. But I'm really worried about the ones who allow emotion and calls of a bottom in AAPL to strongly influence -- and often cloud -- their otherwise better judgment.


I'm not trying to pick on TheStreet contributor Ernie Varitimos. He wrote the above-linked calls of a bottom article, but has he ever heard of Andy Zaky?

Stock quotes in this article: AAPL, FB, SIRI, NFLX, BBRY 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,424.85 +162.29 1.00%
S&P 500 1,862.31 +19.33 1.05%
NASDAQ 4,086.2250 +52.0640 1.29%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs