This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Jennifer Aniston's Doing Better Than the Olive Garden

PORTLAND, Ore. (TheStreet) -- Casual dining, like Jennifer Aniston, was once a fresh-faced, flair-wearing American ideal. Now they're both older versions of themselves who can't seem to shake their former identities.

Around the time Aniston was playing Ron Livingston's server dream girl in the 1999 movie Office Space, Aniston was still playing Rachel Green on NBC's Friends, dating Brad Pitt and preparing to marry him a year later and was still on the sunny, The Good Girl/Friends With Money side of a budding film career. Meanwhile, the strip-mall restaurants that Aniston's Office Space character lampooned by wearing 37 pieces of flair as a waitress for "Chotchkie's" were still offering standard, reheated American fare at reasonable prices and were still a homogenous, stuff-on-the-walls bar and grill experience that held a special place in the heart of Anytown USA.


So what happened? How did Aniston turn all of that promise into an unrelenting series of romantic comedies featuring the likes of Gerard Butler, Aaron Eckhart and Adam Sandler? How did can't-fail casual dining, according to market research firm NPD Group, start losing customers for nearly four years straight.

Because the American consumer's association with certain events or points in time traps both people and companies in the amber of memory and holds them there regardless of how many years have elapsed or how much change they've undergone. In Aniston's case, the steady syndication of Friends and refusal to do much television since kept her alter ego Rachel Green far more visible than Aniston was.

Sure, the American public dwelt on her breakup with Pitt and his ensuing relationship with Angelina Jolie, but every Thanksgiving they're reminded that Pitt and Aniston were once so romantically, comedically in love that they set it to a laugh track. Those Friends reruns and memories of Aniston and Pitt as U.S. royalty are the warm security blanket that keeps tucking in a certain segment of the population each night.


Meanwhile, as long as casual dining restaurants kept the prices low, the spirits high and the drinks flowing, America could always return to the places it spent its high school weekends, its Thanksgiving weekend homecomings and its airport layovers.

Stock quotes in this article: BLMN, BWLD, CMG, EAT, DENN, DINE, DRI, PNRA, RT 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,514.37 +65.12 0.40%
S&P 500 1,879.55 +7.66 0.41%
NASDAQ 4,161.4580 +39.9120 0.97%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs