This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Wine Sisterhood Opens Digital Marketplace Dedicated To Women Who Love Wine

NAPA VALLEY, Calif., April 2, 2013 /PRNewswire/ -- Wine Sisterhood, a vibrant digital community promoting wine conversations and engaging consumers in the enjoyment of wines through social networking on a variety of web-based and mobile platforms, announces the launch of a new on-line store at shop.winesisterhood.com.

(Photo:   http://photos.prnewswire.com/prnh/20130402/SF87619)

Wine Sisterhood, the brainchild of the fast-growing wine sales and marketing company, Canopy Management, is rated the number one digital destination in winery cyberspace by VinTank®. Wine Sisterhood has been an integral part of the marketing and communications strategy of Canopy Management since its inception in 2008, consolidating a digital community of passionate wine drinkers—mostly, but not exclusively, female.

"The mission of Wine Sisterhood was to create a space where women could meet and engage in conversation about wine—not only our brands—but the world of wine in general," says Terry Wheatley, Founder and Chief Marketing Officer. "As our community grew (now over 240,000 Facebook fans), they were asking us for items that would let them take the Wine Sisterhood lifestyle home."

To build the digital Wine Sisterhood store, Wheatley tapped into the talents of two long-time associates and friends: design and retail experts Margo Tantau and Stephanie Mayer. Longtime friends Tantau and Mayer grew up together in Napa Valley. Tantau's career began with the beloved St. Helena retail store, Tantau. Upon its closing, Tantau created an innovative retail venture called Relish, and worked as a style editor at national magazines, followed by a creative director position at Hallmark. She now shares a concept called WoW please with business partner Abby Campbell, representing artists and curating retail development projects with companies such as the Wine Sisterhood.

Mayer has spent 20 years as a professional tastemaker and stylemaker. Mayer began her career with Gallo followed by marketing stints at Dreyer's Grand Ice Cream and Michael Osborne Design San Francisco. For many years, she was Senior Director of Marketing at Old Navy (GAP Inc.) helping launch and create style standards for the highly successful Old Navy retail brand, and retail branding for Banana Republic and Gap brands. Currently, Mayer is an independent creative consultant focusing on innovative design solutions for brands and interiors. Designer Brooklyn Brown helped articulate style for the Wine Sisterhood proprietary merchandise.

Tantau and Mayer spent twelve months researching, sampling and creating the new brand aesthetic for the Wine Sisterhood store. Mayer selected bright, spring-like orange and pink as the color palette for the shop and items, and suggested the use of "word clouds" on many of the branded items to reinforce the fun, yet empowering messages of the Wine Sisterhood. Tantau focused on sourcing items from small artisans with unique stories to resonate with and inspire the Wine Sisterhood community. Design and implementation of the store was created by Orange You Glad, Brooklyn with back end by Shopify. Digital expert Aliza Sherman consulted on social media integration.

Consumers may also purchase the wines of Canopy Management and the Wine Sisterhood by clicking on a link to wine fulfillment partner, Vinesse, a leader in direct-to-consumer wine sales licensed to ship wine across the U.S.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs