NAPA VALLEY, Calif.
April 2, 2013
/PRNewswire/ -- Wine Sisterhood, a vibrant digital community promoting wine conversations and engaging consumers in the enjoyment of wines through social networking on a variety of web-based and mobile platforms, announces the launch of a new on-line store at
Wine Sisterhood, the brainchild of the fast-growing wine sales and marketing company, Canopy Management, is rated the number one digital destination in winery cyberspace by VinTank®. Wine Sisterhood has been an integral part of the marketing and communications strategy of Canopy Management since its inception in 2008, consolidating a digital community of passionate wine drinkers—mostly, but not exclusively, female.
"The mission of Wine Sisterhood was to create a space where women could meet and engage in conversation about wine—not only our brands—but the world of wine in general," says
, Founder and Chief Marketing Officer. "As our community grew (now over 240,000 Facebook fans), they were asking us for items that would let them take the Wine Sisterhood lifestyle home."
To build the digital Wine Sisterhood store, Wheatley tapped into the talents of two long-time associates and friends: design and retail experts
. Longtime friends Tantau and Mayer grew up together in
. Tantau's career began with the beloved
retail store, Tantau. Upon its closing, Tantau created an innovative retail venture called Relish, and worked as a style editor at national magazines, followed by a creative director position at Hallmark. She now shares a concept called WoW please with business partner
, representing artists and curating retail development projects with companies such as the Wine Sisterhood.
Mayer has spent 20 years as a professional tastemaker and stylemaker. Mayer began her career with Gallo followed by marketing stints at Dreyer's Grand Ice Cream and Michael Osborne Design San Francisco. For many years, she was Senior Director of Marketing at Old Navy (GAP Inc.) helping launch and create style standards for the highly successful Old Navy retail brand, and retail branding for Banana Republic and Gap brands. Currently, Mayer is an independent creative consultant focusing on innovative design solutions for brands and interiors. Designer
helped articulate style for the Wine Sisterhood proprietary merchandise.
Tantau and Mayer spent twelve months researching, sampling and creating the new brand aesthetic for the Wine Sisterhood store. Mayer selected bright, spring-like orange and pink as the color palette for the shop and items, and suggested the use of "word clouds" on many of the branded items to reinforce the fun, yet empowering messages of the Wine Sisterhood. Tantau focused on sourcing items from small artisans with unique stories to resonate with and inspire the Wine Sisterhood community. Design and implementation of the store was created by
Orange You Glad
with back end by Shopify. Digital expert
consulted on social media integration.
Consumers may also purchase the wines of Canopy Management and the Wine Sisterhood by clicking on a link to wine fulfillment partner, Vinesse, a leader in direct-to-consumer wine sales licensed to ship wine across the U.S.