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Attitude Drinks Announces Breakthrough Shipment Of Phase III(R) Recovery

NORTH PALM BEACH, Fla., April 2, 2013 (GLOBE NEWSWIRE) -- Attitude Drinks, Inc. (OTCBB:ATTD) (OTCQB:ATTD), announced today it is shipping the initial order of Phase III® to their newest and largest distributor and customer. This initial shipment enables the distributor to immediately supply orders for Phase III® from Attitude's largest customer with over seven hundred and fifty leading food and drugstores throughout Florida.

Roy Warren, Attitude Drinks' CEO, commented; "We are very pleased to have transitioned supply of Phase III® to this important account. Switching from regional distributors to this large national supplier of over sixty-five thousand retail locations provides seamless and efficient delivery to our customer. Consistent Phase III® availability for their shoppers in Florida is now assured. This powerful new relationship enables us to broaden availability of Phase III® to customers of additional chained retail accounts large and small."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select markets throughout the United States, including colleges, universities, convenience stores, food and drug stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com .

Attitude Drinks has respected the requests of these significant industry leaders to withhold their names in this release.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

CONTACT: Roy Warren, CEO
         Attitude Drinks, Inc.
         561.227.2727
         roy@attitudedrinks.com
         www.attitudedrinks.com

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