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April 2, 2013 /PRNewswire/ -- Tribune Company today announced the promotion of
Kathy Thomson, President and Chief Operating Officer of the
Los Angeles Times to the newly created position of Chief Operating Officer/Tribune Publishing, effective immediately. In this new role, Thomson will work with all of the company's publishing units and lead several strategic initiatives including the expansion of digital products and services, the formation of a cross-functional team focused on innovation, the promotion of process efficiency, and the increased use of video. Thomson also will continue in her current role at
The Times, overseeing the Los Angeles Times Media Group's portfolio of products.
"Kathy is extremely talented and well-respected throughout the company," said
Peter Liguori, Tribune's chief executive officer. "During her leadership of
TheTimes she has demonstrated a keen understanding of the business, a willingness to innovate, and an ability to achieve results—she is perfectly-suited to lead these key initiatives, enabling us to provide even better service to our readers, viewers and advertisers."
Thomson has served two stints as an executive at
TheTimes. She was appointed to her current post in
May 2011, and is responsible for overseeing all editorial, advertising sales, business services, marketing and operational functions.
"I am looking forward to working with our other publishing units to ensure that we push boundaries and operate as efficiently and effectively as possible," said Thomson. "Our core mission of providing the highest-quality news for our readers and influential and engaged audiences for our advertisers is dependent on transforming our businesses."
Under Thomson's leadership,
TheTimes successfully launched its membership program, expanding the traditional subscription model to include digital content. Since
February 2012, the number of unique visitors to
latimes.com has increased ten percent, and consistent with the company's strategic focus on entertainment, page views for last month's online Oscar coverage were up 100% year-over-year. Late last summer,
The Times also rolled-out a responsively designed mobile site, dramatically increasing smartphone and tablet page view traffic by 92%, unique visitors by 52%, and overall page per visit engagement by 29% over the past six months.
Before returning to
The Times, Thomson served 18 months as VP/Business Operations at FLO TV Inc., a subsidiary of Qualcomm, Inc. Prior to that, she was chief of staff at
September 2008 through 2009, responsible for new initiatives, projects and project planning. Thomson joined LATMG from Energy Innovations, where she was the company's Chief Operating Officer. Before that, she spent 15 years in roles of increasing responsibility at DIRECTV, closing her career there as SVP/Sales and Marketing Operations. As a member of the senior management team, she oversaw a number of transformational initiatives to reduce customer churn and increase revenue.
Thomson received her B.S. from the
University of Utah in
Salt Lake City, Utah and an M.B.A. in Marketing and Finance from
Loyola Marymount University in
Los Angeles, California.
TRIBUNE is one of the country's leading multimedia companies, operating businesses in broadcasting, publishing, and interactive. The company's broadcasting group owns or operates 23 television stations, WGN America on national cable, the national multicast network, Antenna TV and
Chicago's WGN-AM. In publishing, Tribune's leading daily newspapers include the
Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (
Orlando Sentinel, Hartford Courant, The Morning Call and
Daily Press. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.