- Offering one out of a possible four free gifts can be more effective for affective decisions than offering two certain gifts. This is because two certain gifts might "kill the fun" associated with uncertainty, something people making more emotional purchases like. The opposite is true for cognitive decisions.
- Surprise coupons (coupons you bring to a store and, at the check out counter, their discount value or free gift is revealed by the clerk scanning a code) are becoming common with bookstores like Barnes & Noble. The researchers' prediction is that surprise coupons for magazines and other entertainment products will be more effective for those making affective decisions than for those making cognitive decisions, like for textbooks.
University Of Miami Study Reveals Strategy For Using Free Giveaways To Maximize Sales
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