April 2, 2013
/PRNewswire/ -- Eastern Mountain Sports, one of the nation's largest outdoor retailers, will host a grand opening of its new store in
. Located next to Bob's Discount Furniture at 281 Daniel Webster Highway, the 22,204 square foot space is more than twice the size of the company's previous location across the street.
has been an important market for Eastern Mountain Sports since we opened our first store here in 1987," said
, CEO of Eastern Mountain Sports. "This location in
presents an opportunity for EMS to improve our customer experience by offering more products, brands, and service in a fresh environment. We appreciate our loyal customers and look forward to seeing them and serving new enthusiasts in this exciting store." The new
store will feature a new section for kids, an expanded kayak and stand up paddleboard department, as well as more road, mountain, and hybrid bikes to choose from in the full-service bike shop. These improvements complement an extensive selection of outdoor apparel and gear for backpacking, camping, climbing and hiking.
A grand opening community celebration will take place
, with a portion of the weekend's proceeds donated to The Beaver Brook Association, a
based nonprofit organization dedicated to environmental education and natural resource conservation.
The selection of gear and apparel available at the new
store includes Eastern Mountain Sports' proprietary products such as its Ascent Series of performance apparel and outerwear designed in partnership with guides from the Eastern Mountain Sports Climb School and Techwick®, its versatile, moisture management base layer. Like all other Eastern Mountain Sports stores, the new store will have experienced Foot Gurus, sales associates specially trained to analyze feet and to custom fit athletic footwear.
About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in
, Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 68 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. More information is available at
SOURCE Eastern Mountain Sports