This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Amazon's 'Something Secret'

NEW YORK ( TheStreet) -- Amazon (AMZN - Get Report) has increasingly been getting into the hardware business, with its Kindle e-readers and Kindle Fire tablets. The company's latest hire suggests the online retailer could be expanding its hardware presence.

The Seattle-based Amazon recently hired former Microsoft (MSFT - Get Report) Windows Phone general manager Charlie Kindel to work on "something secret." According to Kindel's LinkedIn page, he is the director of something secret. He lists the job description as him "building a new team going after a totally new area for Amazon. I'm hiring cloud and mobile developers and testers, program managers, and product managers."

In an interview with GeekWire, Kindel (kinda funny his last name is spelled almost exactly like Amazon's e-reader and tablets) said Amazon provided him with an extraordinary opportunity to venture into something new.

"Amazon presented an opportunity to build something new that has ginormous potential," Kindel said during the interview. "I simply couldn't pass the opportunity up. As a double bonus, the idea that I can work in such a principled and customer focused company is really exciting to me."

Amazon has been reportedly working on a smartphone for some time, though the company has yet to announce anything definite. Recent reports suggest the phone is delayed due to issues related to its mobile platform. It reportedly will run off Google's (GOOG) Android operating system, much like the Kindle Fire does.

In recent days, Amazon has been positioning its Kindle Fire HD as a low-cost alternative to Apple's (AAPL - Get Report) iPad via commercials. Amazon CEO Jeff Bezos even mentioned that Amazon wanted to make the best tablet at any price when announcing the Kindle Fire HD in September 2012, a clear shot at Apple and the iPad, the leader in the tablet market with 51% of the market as of 2012, according to IDC.

Amazon seems hell-bent on providing more platforms for its customers to purchase goods and services from the company. Bezos has said previously Amazon wants to make money when its users use the products, not when they purchase them. He later revealed that Amazon sells its tablets at cost, so it would not be much of a stretch to suggest that an Amazon-branded smartphone would be sold at cost as well.

Shares of Amazon were higher in pre-market trading, up 0.68% to $263.40.

-- Written by Chris Ciaccia in New York

>Contact by Email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $124.25 0.00%
AMZN $370.26 0.00%
GOOG $542.56 0.00%
MSFT $40.72 0.00%
FB $81.66 0.00%


DOW 17,698.18 -77.94 -0.44%
S&P 500 2,059.69 -8.20 -0.40%
NASDAQ 4,880.2280 -20.6570 -0.42%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs