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TheStreet Open House

OpenText Enhances Digital Media Creation And Multi-Channel Distribution With New Digital Asset Management Solution

Stock quotes in this article: OTEX

OpenText Media Management 7.2 accelerates secure file delivery, fosters collaboration and enables integration with leading customer experience technology

WATERLOO, ON, April 2, 2013 /PRNewswire/ - OpenTextâ„¢ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), today unveiled OpenText Media Management 7.2 - an enterprise software solution that empowers entertainment and media companies to securely streamline their digital media creation, publishing and distribution processes. It is the industry's first Digital Asset Management (DAM) solution to deliver embedded file transfer acceleration technology, allowing users to securely send and receive massive media files up to 80 times faster than traditional methods.

The company also announced OpenText Portal for Media Management - a cost-efficient add-on feature that allows customers to create branded, customized, web-based and mobile portals for users who need to view and consume content within the OpenText Media Management asset repository without being professional media editors.

Every day, entertainment and media companies suffer costly delays as a result of inefficient DAM and slow, unreliable file sharing technologies. While the creation and distribution of a single digital media asset frequently involves teams of people working across departments, organizations and geographies, many of those teams have adopted disparate DAM technologies over time. Compounding the issue, digital media file sizes are only growing larger. A photo or graphic file is easily hundreds of megabytes, and high-definition video in high-end digital formats - such as 2K, 4K and 3-dimensional - are hundreds of gigabytes. Exchanging files between media centers for work in progress, review and distribution via traditional technologies - such as FTP and HTTP or by shipping hard drives - can waste dozens of hours and subject IP to increased security risks.

Addressing these problems, OpenText Media Management features integrated capabilities that connect all key stakeholders to their processes and related content in a fast, secure and scalable solution that eliminates inefficient silos. More complete than any offering on the market, this functionality increases workplace productivity and ROI for the management of all digital media assets across the enterprise, from digital media creation to multi-channel, multi-platform distribution.

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