April 2, 2013
(NASDAQ: ELNK), a leading IT services and communications provider, today announced that the Boston Athletic Association (B.A.A.) will again run the 2013 Boston Marathon event via its website hosted by EarthLink. With nearly 27,000 participants from across the globe, the Boston Marathon is among the most data-driven sporting events in the country.
As the Boston Athletic Association's longtime, official IT services provider, EarthLink hosts the B.A.A.'s website, on which all participants for the Boston Marathon, as well as other B.A.A. races, must register. With one million site visitors and 12 million page views on race day, EarthLink helps ensure that the B.A.A. site remains accessible at all times. EarthLink's SSAE SOC 2 compliant data center in nearby
provides the reliable, secure infrastructure to handle traffic spikes and stores runners' stats and registration information securely in the cloud. Data can be easily accessed in real-time by event organizers, runners, spectators and worldwide media. The B.A.A. also recently upgraded with EarthLink by adding a private MPLS network for voice and data services to boost application performance and prioritize voice traffic, ensuring that its staff can communicate efficiently leading up to and during races.
to view EarthLink's B.A.A. case study.
"It's a huge undertaking each year to put on New England's biggest sporting event. With thousands of runners and hundreds of thousands of spectators, access to data is critical to allow us to track our runners and manage the information flow required to support this event," said
, Marketing and Sponsorship Manager, Boston Athletic Association. "EarthLink is a great partner to have our back with web traffic on race day. They provide us with the peace of mind to know that we have ample data storage and servers in our arsenal. Even if we get 100 million site visits, we know we can provide a good experience to each and every one of them. "
The B.A.A's website is housed in EarthLink's state-of-the-art, SSAE 16 compliant, fully redundant data center with a 99.999% uptime guarantee, and operated according to industry best practices for security, compliance, efficiency and performance.