MIAMI, April 2, 2013 /PRNewswire/ -- Burger King Worldwide, Inc. (NYSE: BKW) is pleased to announce the selection of Alison Brod Public Relations (ABPR) as its public relations agency of record for U.S. Marketing Communications. ABPR will support U.S. marketing efforts and partner with the organization's other marketing agencies to create innovative and engaging public relations campaigns for the BURGER KING® brand. The move to ABPR symbolizes a continuation of the brand's efforts to target a more diverse customer base, primarily women and families with kids.
"Alison Brod Public Relations is a bold choice for the BURGER KING® brand," said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide, Inc. "We are thrilled to have them join our team of creative agencies and know they will bring innovative and strategic thinking to the table."
Based in New York City, Alison Brod Public Relations has an impressive list of clients across the restaurant, spirits, lifestyle, beauty, fashion and entertainment industries. Crain's New York Business named ALISON BROD PUBLIC RELATIONS one of the best companies to work for in New York City and over 100 media outlets have profiled the agency for their established track record of creating new brands, re-inventing companies and sustaining long-term publicity and marketing campaigns.
"Throughout this process, we were amazed and inspired by the energy and innovative spirit of the BURGER KING® team," said Alison Brod, president, Alison Brod Public Relations. "We are thrilled to be working on a brand as iconic as BURGER KING®, and are confident we will bring the right mix of creativity and savvy to help grow the brand in the U.S."ABOUT BURGER KING WORLDWIDE, INC. Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in nearly 13,000 locations serving over 11 million guests daily in 83 countries and territories worldwide. Approximately 95 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter. About Alison Brod Public RelationsALISON BROD PUBLIC RELATIONS is a restaurant & spirits, lifestyle, beauty, fashion and entertainment public relations and marketing agency that specializes in strategic public relations, creative product placement and events since 1995. Their client roster blends luxury and mass brands and includes Mercedes-Benz, L' Oreal Paris and Godiva. For more information, please visit www.alisonbrodpublicrelations.com. SOURCE Alison Brod Public Relations