April 2, 2013
/PRNewswire/ -- A new infographic by
) shows how the Human Rights Campaign (HRC) turned their red logo to support marriage equality into a viral success over night.
, the Human Rights Campaign posted a red version of its logo on their Facebook page in anticipation of the Supreme Court hearings on
Defense of Marriage Act (DOMA)
. The status update read: "Who's wearing red tomorrow? Show your support for marriage equality – make your image red tomorrow." And that is exactly what many of their 1.4M followers on Facebook did.
Over the next 24 hours, 2.7 million more Facebook users updated their profile picture compared to the previous Tuesday, according to data released by Facebook. Many of the profile images were either HRC's red logo or a creative take on the logo. People adapted HRC's logo with pop culture images from Game of Thrones, the comic Peanuts, Star Wars, and more. As of
, HRC's Facebook post had been shared over 71,000 times.
Celebrities ranging from
and Beyonce helped the red logo to go viral, and shared messages of support. Takei had over 138,000 Facebook Shares as of
infographic about marriage equality
shows that people from all over the U.S. were inspired to change their profile photo in support of same-sex marriage," said
, co-founder of the web agency, Rad Campaign that works with nonprofits to develop websites and social media campaigns.
The average age Facebook user who shared the post was 30 years old. According to Facebook data, people living in college towns from
University of Iowa
University of Colorado
University of Texas at Austin
were most likely to change their profile picture.
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SOURCE Rad Campaign