BALTIMORE, April 2, 2013 /PRNewswire/ -- Sinclair Broadcast Group, Inc. (Nasdaq: SBGI), the "Company" or "Sinclair," announces its full support of MobileDTV and will begin broadcasting mobile-capable signals over 10 stations in nine markets over the next six months. Currently, Sinclair, in partnership with Cunningham Broadcasting Corporation, provides mobile DTV on two stations (WSYX-TV and WTTE-TV) in Columbus, Ohio. Consumers in mobile DTV markets that have portable devices, such as smart phones and tablets, will be able to enjoy, for free, over-the-air content from their local broadcast stations by simply adding a plug-in adaptor.
"As local broadcasters who serve our communities every day, we witness first-hand the value our content and services provide to millions of viewers and businesses," commented Mark Aitken, VP of Advanced Technology for Sinclair and Chairman of the ATSC A/153 MobileDTV standardization activity and a broadcast industry leader in developing next generation television opportunities. "The pace of technology makes it imperative for broadcasters to continue to lead in serving our communities. Broad adoption of MobileDTV, as a part of our local broadcast television offering, is the next step. We are confident our Network partners will see the value mobile simulcasting brings in building station and Network brands, audience share, and local television relevancy."
Sinclair, a long time mobile TV advocate and founding member of the Mobile500 Alliance ("M500"), has agreed to commit certain of its FOX affiliates to operate within the Mobile Content Venture's ("MCV") Dyle™ mobile TV environment, as the M500 and MCV continue to work towards a common platform solution. Dyle technology provides a number of benefits to both the consumer and broadcaster through its conditional access authentication process. This social environment offers broadcasters an array of measurement analytics that can facilitate targeted advertising with the convenience of a "TV anywhere" experience for the consumer. The other affiliate stations Sinclair is committing will operate inside of the Mobile500 MyDTV™ application, offering a similar level of user information and conditional authentication.