April 2, 2013
/PRNewswire/ -- The
14th Annual MARKETING WORLD 2013: A Frost & Sullivan Executive MindXchange
July 14-17, 2013
at the Hyatt Regency in
will provide participants the opportunity to meet and collaborate with the brightest minds in B2B marketing. With more than 20 hands-on interactive sessions and workshops, participants will address the increasing importance of global markets, the challenges of coordinating digital and traditional channels, and the impact of big data.
Kathy Button Bell
, Vice President and Chief Marketing Officer at Emerson;
, Chief Commercial Officer at Siemens; and
, Best-Selling Author, Global Business Celebrity and Sometime Cowboy at the Hayzlett Group, will individually address marketing innovation, competitive intelligence, and driving change within the business gauntlet during their respective keynote sessions.
The event tracks are designed to address the broad range of challenges and responsibilities for the modern marketer: Implementing B2B Marketing Strategy, The CMO Strategist, and "It's a Digital World." Registrants will also have the opportunity to engage in discussion and problem-solve with their peers during the pre-conference workshops that include: Embracing the Power of Social Marketing in the B2B World; Integrated Marketing: Mastering the How, When and Why So You Don't Get Fired; and Best Practices for Achieving World Class Sales and Marketing Integration and Effectiveness.
Participants will not want to miss the abundance of networking opportunities available at MARKETING WORLD 2013, including the Boston@Night taste and tour. This experience will afford participants a memorable night in
, with the chance to taste local flavors before their private tour of America's "Most Beloved Ballpark,"
, all while networking and making new friends.
To register for the 14
Annual MARKETING WORLD 2013: A Frost & Sullivan Executive MindXchange, please visit:
or to download the event agenda, please visit:
. For more information, please email
at 516.255.3812. In addition, please join the conversation on Twitter with the hashtag:
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.