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Siegel+Gale Executives Irene Etzkorn And Alan Siegel Author New Book Simple: Conquering The Crisis Of Complexity

NEW YORK, April 2, 2013 /PRNewswire/ -- Global strategic branding and simplicity firm Siegel+Gale ( today announced the publication of Simple: Conquering the Crisis of Complexity by Irene Etzkorn (, executive director of Simplification and Alan Siegel (, founder and chairman emeritus. The book is published by Twelve, an imprint of Hachette.


For decades, Etzkorn and Siegel have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes, and communications, they have achieved dramatic results.

Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, and empathy. It lays the foundation for organizations that want to enhance customer experience as a way to drive business results.

"Siegel+Gale is proud to announce the publication of Simple, written by the world's foremost authorities on simplification and business communications. Simplicity is at the very core of Siegel+Gale's foundation - after all, we are the simplicity company - and I cannot imagine two people more knowledgeable about this subject," said David Srere, co-CEO and chief strategy officer.    

In Simple, the culmination of their work together, Etzkorn and Siegel show how having empathy, striving for clarity, and distilling the message can reduce the distance between company and customer, hospital and patient, government and citizen - and in so doing increase a company's bottom line. Examining the best and worst practices of an array of organizations big and small, they recast simplicity as a mindset, a design aesthetic, and a writing technique.    

"Irene and Alan have written a thought-provoking book about the urgent need for simplicity in business and government. They get to the root of why simplification - one of the key services Siegel+Gale delivers - is so critical," said co-CEO and chief creative officer Howard Belk. "The time is now to cut through the volume and complexity of information - reorganizing, customizing, and streamlining communications to make them clearer and more relevant."

This insightful book reveals the reasons why confusion continues to persist, inspires us to seek clarity, shows how organizations that embrace simplicity come out on top, and provides tangible, concrete ways to conquer complexity.

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