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Dos Equis Gives Fans A "Cinco De Lemma" Solution With Launch Of Dos De Mayo

WHITE PLAINS, N.Y., April 2, 2013 /PRNewswire/ -- This year, Cinco de Mayo falls on a Sunday, and Dos Equis recognizes that particular day of the week doesn't bode well for a celebration of this magnitude. Dos Equis is kicking things off on Thursday, May 2 nd, or what the Most Interesting Man in the World has dubbed "Dos de Mayo," giving fans everywhere an interesting twist for their Cinco celebrations.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/61043-dos-equis-and-maxim-dos-de-mayo-bash-in-los-angeles 

The movement for Dos de Mayo kicked off today with an exclusive online video missive from the Most Interesting Man, who issued a call to arms to "mobilize your friends, your co-workers, your neighbors...everyone," in an effort to spread the word.

Additionally, Dos Equis is partnering with Maxim® to host the official Dos de Mayo bash in Los Angeles. Fans twenty-one and older can visit Maxim.com/DosdeMayo to enter for a chance to win an all-expense paid trip for two to the party, where they'll rub elbows with a slew of interesting guests, compliments of Dos Equis and Maxim®.

"With 'Dos de Mayo,' we're looking forward to putting a unique and ownable twist on the Cinco de Mayo holiday," said Gwendolyn Boyce, Brand Director for Dos Equis. "Interesting is in our brand DNA, and we're eager to give fans an opportunity to come together and celebrate with us at bars all over the country, and at a Dos de Mayo party with Maxim® in Los Angeles."

Fans 21 and over looking to celebrate Dos de Mayo can check out DosdeMayo.com for the Dos Equis Bar Locator tool, which will help connect like-minded party-seekers with local bars and restaurants that serve Dos Equis. DosdeMayo.com will also house a variety of content, including the Most Interesting Man video dispatch, details on the Dos de Mayo Maxim® kickoff contest, plus a link to the official Dos de Mayo Facebook invite, so fans everywhere can plan and share their party details online.

Dos de Mayo, and the extended Cinco de Mayo celebration kickoff, is part of an ongoing effort from Dos Equis to help fans "Stay Thirsty" by facilitating interesting and unexpected experiences. To connect people celebrating nationwide, fans are encouraged to post photos and updates using hashtag #DosdeMayo on Facebook, Twitter and Instagram. For the most up to date information on Dos de Mayo or Dos Equis overall, visit DosdeMayo.com or Facebook.com/DosEquis.

About HEINEKEN USA:HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com.

ABOUT ALPHA MEDIA GROUP  INC.Alpha Media Group Inc. is a multimedia company and publisher of Maxim magazine, the largest young men's lifestyle magazine in America reaching over 9 million readers each month.  Maxim Digital encompasses Maxim.com and Maxim digital editions, reaching more than 3 million unique visitors each month.  Including the United States, Maxim magazine publishes 19 editions and is distributed in 88 countries worldwide.

Contact Information Dave Brigandi, Edelman (212) 704-8177 David.Brigandi@edelman.com 

Bjorn Trowery, Edelman(212) 704-4556 Bjorn.Trowery@edelman.com

SOURCE HEINEKEN USA

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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